Events/Causes
September 23, 2011
By Rachel Lamb
Luxury marketers tend to host events or team-up with charities to create a halo effect around themselves, and some experts believe that affluent consumers respond quite well to this strategy.
{"ct":"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","iv":"1e0b272099ebacc88bac3c8ca29b8807","s":"d6b116b83747876e"}
Share your thoughts. Click here