Events/Causes
September 23, 2011
By Rachel Lamb
Luxury marketers tend to host events or team-up with charities to create a halo effect around themselves, and some experts believe that affluent consumers respond quite well to this strategy.
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","iv":"f2b23b7d8cfe8373f580f0e51e4d33da","s":"962c18e11dc175ad"}
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