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Retail

Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys

August 17, 2018

SMS is key to multichannel marketing. Image credits: Salesforce Customers shop online, with brands and at retailers regularly, but in different contexts. Image credits: Salesforce

 

By Danny Parisi

When buying something for the first time, customers prefer to make purchases in-person over online by 20 percentage points.

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  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
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