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Dec. 6, 2025
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Retail

Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys

August 17, 2018

SMS is key to multichannel marketing. Image credits: Salesforce Customers shop online, with brands and at retailers regularly, but in different contexts. Image credits: Salesforce

 

By Danny Parisi

When buying something for the first time, customers prefer to make purchases in-person over online by 20 percentage points.

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  1. France welcomes first Case Loewe location
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. Versace announces exit of Dario Vitale as creative director
  4. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  5. Chopard, Boss, Lancôme front AR experience from Snapchat
  6. Vhernier enters Asia with new store concept
  7. New film from Moncler marks return to Winter Olympics
  8. Hyatt names global lead for luxury brands
  9. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  10. Fendi reveals holiday window displays
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