Marketing
April 18, 2024
New survey data from Ipsos sheds light on how consumer views of luxury are changing. Image credit: Emporio Armani
By Amirah Keaton
One-third of all respondents strongly oppose owning items or engaging in activities that put their wealth on display, according to research firm Ipsos.
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eGWNiX6ByDdk02pf\/QbAYjpSsuw939kOD99Fw+3jr\/fYMbfjoyD996yknV8DH5fNno4FrkkxMUYH\/UGjRHoXwqM33mP1uhw8q0\/viCpYoeDijj1agzsI9vlHnU0eZi7fdXf706yy0qbeNw6aHI9Yk4XACqPE+kVNEUP2KyPHdxNPbnmRxiRS7q5yHF8YVzEFx7HBUdglqXGvpdyxGcEkJwLEhYyMwCj2Z46CKoOHmGbZqk7KjR0vXJCZyveXN0kIp0O4DT30R+RZGN1q2ljEoMkbqo2I0XWL06JGjGlsZWqIL92yEo1od+mcwC6RlIuCAHhhTr5W+Hn98weKXa+hr10u9nQ4N422vR9SSJTJroTgvUGgcLBR5JVlG+dT7hczTevEeq\/rBVEKa0YQnpUcDAkyvmo+eYxAhzEGD\/HnTdd3c6OF0fX9StK1vf73KgVkfMkeovqx7KhtkiJ5O5ZGVVOjzjP58s9laqFbZfKPLIl2cLiFfk\/c+tW2OGhPcZ8ykFf5qXKodzjrA2deqFmVyWF\/ZY5vmuVFgTcM\/WaUDaZYEie0DEOVlFua+bwqsIkSj8m6D\/YeRkzEuamB+MWCeCfylp8frU3mOs5NxxqT96K+ZKQxX8gxncfcegDqPNpW1HpNBkPkza2V3CMmeG1Jkf9kyz\/SmTl22R0CZ04KCyupCWn4V8+7g4V1oqgtpAtJ6l1L6LJ8MvG44M4Yd0xIg3L2h\/fHRCO1BngCRGHrPGlwoU921qWoP3Bm9q3TV7Vg+ls7llODyhEBdv19IPQH7d7pi6m8SCYsE9m\/ij4Ex6UzWqG1MXhbSBcNaGPL9xmgP6LpdkzteUL6+VpkS+tlPmnu4gDLDk1sJF28G9WsrImq1A444oA1R\/cuOJdgbgV2V+cTjK5IQi9lZWUwKz19vzxvLf275GNKWvrD3ZoGgYWGfILZ0x+bi6\/P7iAAbdnKiCX6Oq8BWF7zTk+v4JTtCTXolTh43f+BdfVYFItallbhYicWYPphr10MzXHDOI4Cm1XfjvTQQdX8Ceo68dbmqliFNbLFSeL\/VfjoyduLNkwZQ9ggHmXbcyua3Uc5NP6K5hSaEhfRPz5bjc\/jPUkrq7Yrco\/nWoLFELuntjjWPcDJ8s2aKVOkiJkGYLiXQ1IdY+NxTLyl6PlRPhTmA2m\/rYyDLA6bHkjSOadAcivgMJIKqZAT3u4chzxod+av9FCpj0lGJKXV8IHsQqsTeD4cUbROsTcY3TLdPjt3gnrNLzGILDzL4IR2rfKmsI\/7ajSDw5f3EAMlk8vjMKnuhBNruf+PtJz6NNbUjGqkWm8Jq3AnwqAZqJzrXonYc8CsMpqlsoNf\/FSSTdBPHOLixr9kpKnT4DjA9e6YwWSOPR\/mi9+FxUUxNgP+rtUU2g+Vvv0Xmrn0hq+Zs4\/3SzpsxB1\/rkOjVk4hObun9HESxLhbEZjewAN72MefhWjnPMu73puAuOFJMZXFEWzQhSijcpihCqjqtaXySwgrXap\/b\/R4h2Q91AtY9Ot3CgRVrFZ223dJADxD+f1rQgZDsyjZYgs40d+LwFXEOnfOzLvjJx3vkm8qUm219GnJOzERFcyND5xpjUOJNoU2auX4IAQ9045wqirONqAraX29KasFQ6qJXgdZoN4roKIdWwina2TIwnZTdHuQ05yvOK90vxkVAfMekLk8FB3c0fLnRev0XJ\/5zPwd8NnA8WaAqhFfxj1PuzuI2UWyGNrLLN0O+q8XimCDT6\/LNa\/4gmxZeSTnBL57RVZ+80f452cj9pnnd7Vr\/Ls4O+qN+1H5cmkUfShXaW6XIfdfFVeL5E+cokNaQLjIPpMoL2TLrv40SoDMWaiKo\/G+NYzVzMFD+V5BdMZnRoUul9YjkFPu\/HabMlab5HfnTZCHykA4r0phWUDZc3Y3V\/Bfa6iZFhPouQkn+mjRrD2rjj8Nug2uczMm8xVM2lxp+xY5bk\/sB9k9S6fi1xud1Fa7jbgC6zA0s0PrmZBXHGyR6\/HnGOYMSei\/KvLLkv6nAMchzR0nkAjd2a8eAX4Jnb7eVRytxQsTtMxxcUcuORs2SOZ1A+Jxcy43iLt8Np0wRja4uQKxJIcwuuFqVVZ8VPFAup6UMBTa3XDvfbFD00VONKTldF\/spWpyJLIseo2ka1XvGf3s5f2npc4NmTCVSSyOg2ojXRcWe+8T1UkMMzx5VaVrBc5JWyvBzz1cnHsVkHSAhYZhCqJXk4AF8NXmgqd\/zUD\/ZXgHUj9GeElZUXyxFunHs59nHYAt74M1J2Uvmc++lPrx9Gk1tauysjSBEJyyI3MW6dP7OjJo8E0thC8ysBvvOR8UuAap8xbz3ThrhiLkHvxBcPswbVgr5EPl\/M6Ai7nWOMYlUr0wu0NQlq6dtCwcpIWTQ1pCQenfdCssuG6bMXjac2UyZA5RkdnHmr5d7l0dnlKBsQuLTDiQhzU2onluaUttmV0DNOKHRnRI6teCzwvfTIdPf4L0oGcRk+\/ljHcTXASahj8xP\/dFHkDxf5MxJOaeI1Lqba8LiQ0Y\/7z8B53FKWZaw2g1gem0wHpioK\/nQ1CHvOxV1nWa4AuJVM1ZY7\/cqVEujwhK9QEcfEUt1lIEL4H3w2w99+BcTDzTiqGEUH+KO0AyzysEPQ4GzC5mPwIBEQv\/w5r3QDx+ZxA2ag4kFAaqhSTEEVV0nPPolyhsethrAzsvVqjY2Md\/gZv9az3f5zgyDarmuiONRQXaGHBUcRWSU\/ePdGCYUApg+3n0zIlU7Btdrk7C8F9HFz1U8OSyPuRR\/ucE9uOLN4SKUv+G3HPYDj3TceKauKB2ESdRsXGwR35M794NZHBlguUtwsaJNLf1fX+ImAG\/XRV7cyFztOG8Pd+WqTl98vBsO1WprvFmKO67HMzMXUSm3lNHv+ChDaaMGbAGFPE9VG74SSsYA7a332L6tG\/Y81XThsKCksqWR\/FjR2+UccHlk70mj4UdS5x+z17\/hN4R5ZmmGbRIZvDblPH8mLsh1G9x55A6JxEHzBzJKbiY6zJZ8tw4wcFq0leoHQk89uCKK3B0BDmlDa0QIOKnOd+Ce6zLnY0AW1daoACYNHZk9wFdT9umMm1A==","iv":"35f9ed24ba4d4ed8fc96642bc52b2c13","s":"31edd128c2a04827"}
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