Marketing
April 18, 2024
New survey data from Ipsos sheds light on how consumer views of luxury are changing. Image credit: Emporio Armani
By Amirah Keaton
One-third of all respondents strongly oppose owning items or engaging in activities that put their wealth on display, according to research firm Ipsos.
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SZrtPeSqq7+XL9DfrN+hE8Yo2qKLdtDZG0nIoi7hiIRRYwXJ+S9cU9MY0v0B35I5\/Bfz+sK8LxKgg6M6AwfXGKLj1CbYxtXvNxKrhs4aS44XXlBqhg1do8\/cyTkih4CbG1eS+MePf5ByLTKQeztGPBQWw3a5JgBBLt9hgLe55s26N0IFjB+tHLF+zEcrHxUawmQleF2sE+YZteM+EaD7jZ9x+ZngkWmIc63gHfwS9efpZa1eGYm+uiGkGhap\/CC3M8usVsT0oMt1tqI64Tss+sGY7r\/CY0M9X7FoPUhGc226dl3mdgPomHIHjZe\/ue+VYerMBgai+Hg98ZKa8vHPXMp7WS5cgxUPfyCLaGAJq02VwJ5FWxGfKvsZDOEvdv5X2pwl2tJkROQWMPe3fsMjSU6J7z1fxsWeJ8lV3x19i0uNjgGSElAKB52vbz0kFyRnzeaXey3+lFHbTBglTRe+peAkZ002kMOVnDWZi66Dp\/25pnQc2oPx\/IKaDPa4nBI1Pr0hA+alx6NAyErvQSnqhF+V1SZKuzj7js9Nx80Y636LMpqEUT0XhSoQApWk++2ibALbRvQ7Jmjcccqu2bwrSQvoyZ3SWb8mRJ3SxAz5UcjJzWrDNwX1sxlLeB8jP+YCWp7FHZ+ejpsazhcuXiUKzg1ZgBJ72OZ7PLauZ\/4HqI80xX33PXtyw+J1IDt6+vb9dPtZQtTBlCa1oleXAtIBvLYniggWmiJ4TW7fdem9Xg5nVHUmF0xAIQ09k7RRiUNRyvYOO9V0Gv7VZhx0frpn75HiVfDYCrfgiy\/Y\/JOvqsj3m7BsLaX4XwEQcNWEDHsxvP1cbShrwvNth+JCrggIov4TEjE2hA\/QP52qqyVrScjFV6G2pj1khgWvvWGQO7VCHR+uhByytBMO2gjwmlt3l0B1+poO4URFz1LdBytFOelZupUbnWEE7F3KTftp7\/rCfuYT1ikGtKHovpqyWdzpJIifj19HzCIE00B5o0EPxXmClDzsm4pHTSz2+KeW2Tf6KEl9t3CZrfhqqa9SXaro8\/vFHWNc+Yx40++6ZDe+G9LzxGObhzD3xeZVGzM4SdivuD6u09SBOB6Ni3QhnSATZBZ\/C7FHq52WhxHOXPnQWCwxy4Xkfv\/clP2CN+1L2CDx46Su0zMFvIcf8qAvLkbUE7ZSHlX+b5beqoWYu+TcmE\/fHMGbks2Eah\/0dscXHyK32n83sqND1itBjxP00fw7I+lzusQtQjwwXTBAPkze1J48gyLjYJidLeOdT3BeO4Hp8pUJ7mq3oerhaD4B0wVsZKy8OXDSiCy0niqbvcSTJK2Vnrdkpmw5QWUak8c8AKk2KAZmj8v1xk0UQvOqgj0oYaxJaeabsa+R+OeAPJ9sijzm1UjIjbFxyLHJHuGoMx4rtGugP1S1A0dUcORarWJoE5F9+9XvPTy8XE\/+COmgAnn2tQioOhUwrFeDLqbdcAD7dbuqoVVeP8PjK\/XawhgIwSHLH5GinSVGqSdsY1pi2irJPFYY6rz9pdwHol6oQNHNrFq9JozHHT6aTJXIRrM71NPISN8iRVddRQoISM6uEHD0iF7HKxO161QWb1YS8O1uHyXKeHey\/GgMjBxF7xCnIXePtRr37QbD2Jr54C+REknGNyL8Eswf9piafQgGa5ashD8qoJgw4J+UzEcoLnxsVdjhyWfO1pK79gat9BYg\/JBb2NKkQiqCFgfVmYbnLAUWCkafUcW5znABkiD3a9II81g9LYrnRSDzRvmmAXr2I+3eX3Pn\/hpDVxr6N6qaUNCSX19YWHte0zTge1sb\/OK6pqlsOdkDXm15oVkeSfbHO5ay8tougxXfwde6pKE2WfoA6LEP9QcQcEelX9Ua4JigUwId0yJqcShK68P+hA\/W\/KfQjQ\/6ijjmCl0MxlN0OUKhAhjl+nvtNT0GMxgFwUNqoaSlYSH+QiVmjYlqmnQOArokVvafQgyh6FXr4hOuwy0eG\/ZkG+t\/8dXI2tmKi6VE6tyycYU7wmeql7AbCbbe+DwTBnOgQwIfVaMz7v8HvCxkunusu4eovndzd\/\/vOkzuoaRrEZwukxK7LcdO8mI7SzMF20e7lmP1oafcIqvSWqbba00C\/nFmwjNYNcFFv7WxB\/Mdv8Bk9zXIJmSdh4PX2dedl2SFR3vfyeQoVedpo4bzmW7GuAF9JMYZWWEnTNuNDOiXxXu4vDRx+31q9Oh5dFbneQOIkHXn7v+kjJlCtPdaASJMNFai\/4srqcQItyZIC6ieFXSA8dDz03K5ldSVg29dMyisneUueZQFL6W8jaQmFu3zqZyMjdm+BfMWrZ\/tTn3UFvCYbqvrIR3qtc8z9IjH\/h8dZN6Xunz9Yk\/Mckfnp19IvJnmMLu+YFtCeTNLcA8vu1n2LbNSTDmrfSB05yF85Cpq2zXVrhcRvMAYdnMuHNV+WGMlKeHonuL9XMJFDul2RAiJ4uoRo6x+VHqIr5HRcrdypVjhJp8J98c3rLe74Mj7Nt+\/HAQeyBa\/r6Ro1BmJdMi4RuwU4idnDm61zkZZ0M0CaxH1h7i5K7KlcrykjpcFCXh6+Fy1awuKxZJKrBN4Utvp0vPwbi\/7KhWC8FnHYAlLiNwQIa5y8NMYYz6GoTZQ7cv8036RnNzM\/CYvhbK31JJb+vjkQSrFSRb\/l6pSZNRh\/lbt3OtR5hAqHToLwE6ifqKGBqNQbmfIAo7iekpqpXB01IrXHzwr7a18hZwhkDoBbGAXicx8a5tFwnDkZUDPki0rd5I5SDV6d0\/x0mOp0\/iSc3qjMa9jFLwxDxY25ygYmEAhSggRWU1G+x0MTSO5uiBtWf9lQTdWoc3D\/GtS2a9xhazpUHXlf1X10bZOLCdHZhMbE8K3H0umVU3YSlI7KRQERFy0pxMaYcatKyyeuyLYouorbVm4yu19eyjhRo1mI9ZBvz9SgW\/IJtIBiiLpwOGApz1GUKkuTyOpxnex0cMlzc6+G0OM7jozg0Kv+AOxYOBerOSaNmPBei64R8nE4TjRTI1enb+2\/g\/nvEl4Is2loqObKFXd\/fhP5BQTWj9fY+YNh8lOsNaiM78sycEFVkt3UYawImYnku2t0lmLY7EFAg0llJQ==","iv":"c8148f3aec5891769b34920eaa30ec14","s":"d8a10332e36b1b3a"}
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