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Dec. 18, 2025
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Marketing

Consumers prefer ‘new signs of success’ over traditional shows of status: report

April 18, 2024

Former Italian soccer player Claudio Marchisio discusses the struggle to strike a reasonable balance between fatherhood and securing his future as an athlete in the latest episode of the Armani-sponsored exercise. Image credit: Emporio Armani New survey data from Ipsos sheds light on how consumer views of luxury are changing. Image credit: Emporio Armani

 

By Amirah Keaton

One-third of all respondents strongly oppose owning items or engaging in activities that put their wealth on display, according to research firm Ipsos.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  5. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  6. Moncler returns to the slopes for Grenoble campaign
  7. Capri Holdings closes Versace divestiture
  8. Audi propels Santa into the future with electric sleigh
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Sephora introduces new concept for SEPHORiA 2026
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