Marketing
April 18, 2024
New survey data from Ipsos sheds light on how consumer views of luxury are changing. Image credit: Emporio Armani
By Amirah Keaton
One-third of all respondents strongly oppose owning items or engaging in activities that put their wealth on display, according to research firm Ipsos.
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","iv":"56d2ea1ac24789b43aa1d48d87be41b8","s":"d2beca3883f664c8"}
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