Marketing
April 18, 2024
New survey data from Ipsos sheds light on how consumer views of luxury are changing. Image credit: Emporio Armani
By Amirah Keaton
One-third of all respondents strongly oppose owning items or engaging in activities that put their wealth on display, according to research firm Ipsos.
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","iv":"73438c742fa16069316795e75b13f6f3","s":"59a978bfbe9bb3ae"}
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