Marketing
April 18, 2024
New survey data from Ipsos sheds light on how consumer views of luxury are changing. Image credit: Emporio Armani
By Amirah Keaton
One-third of all respondents strongly oppose owning items or engaging in activities that put their wealth on display, according to research firm Ipsos.
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","iv":"e806edd09a904691d1d04a9fed166216","s":"4e7d6e825148f1f8"}
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