Marketing
April 18, 2024
New survey data from Ipsos sheds light on how consumer views of luxury are changing. Image credit: Emporio Armani
By Amirah Keaton
One-third of all respondents strongly oppose owning items or engaging in activities that put their wealth on display, according to research firm Ipsos.
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","iv":"8bfac1595b287ee47c6cf2748707dd8c","s":"00608c0d1cff06d0"}
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