Marketing
April 18, 2024
New survey data from Ipsos sheds light on how consumer views of luxury are changing. Image credit: Emporio Armani
By Amirah Keaton
One-third of all respondents strongly oppose owning items or engaging in activities that put their wealth on display, according to research firm Ipsos.
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","iv":"e57cc6930d15fe727e2b6f6897a731ef","s":"2fc702a3a400c704"}
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