Marketing
April 18, 2024
New survey data from Ipsos sheds light on how consumer views of luxury are changing. Image credit: Emporio Armani
By Amirah Keaton
One-third of all respondents strongly oppose owning items or engaging in activities that put their wealth on display, according to research firm Ipsos.
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","iv":"66fdff87da76f2cecbaabfd3934abcdb","s":"169a9770abfe5938"}
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