Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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