Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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","iv":"23e1ed932604b9170abdb72304b93e84","s":"b7a9bd01f6f72be5"}
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