Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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","iv":"0dba95eb1a9aab2264133551eb1573c2","s":"a76cb4f6a48cfca5"}
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