Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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