Research
July 24, 2020
Euromonitor International's latest report explores how consumers are concerned about data collection. Image courtesy of Euromonitor International
By Dianna Dilworth
As more consumers shift their consumption online due to pandemic-related cultural shifts, many are worried about how their data is being used, which is a concern that brands should heed as their business increasingly goes digital.
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","iv":"bddf26d985e976f7e50a2fb9069696f1","s":"5e90e1722f86054f"}
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