Research
July 24, 2020
Euromonitor International's latest report explores how consumers are concerned about data collection. Image courtesy of Euromonitor International
By Dianna Dilworth
As more consumers shift their consumption online due to pandemic-related cultural shifts, many are worried about how their data is being used, which is a concern that brands should heed as their business increasingly goes digital.
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","iv":"67f7293fbec4a28b90e47f2e207bc64d","s":"f560c9883bb920a3"}
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