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Research

Consumer concern over data usage up as digital gains ground

July 24, 2020

Euromonitor International's latest report explores how consumers are concerned about data collection. Image courtesy of Euromonitor International Euromonitor International's latest report explores how consumers are concerned about data collection. Image courtesy of Euromonitor International

 

By Dianna Dilworth

As more consumers shift their consumption online due to pandemic-related cultural shifts, many are worried about how their data is being used, which is a concern that brands should heed as their business increasingly goes digital.

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  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
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