Research
July 24, 2020
Euromonitor International's latest report explores how consumers are concerned about data collection. Image courtesy of Euromonitor International
By Dianna Dilworth
As more consumers shift their consumption online due to pandemic-related cultural shifts, many are worried about how their data is being used, which is a concern that brands should heed as their business increasingly goes digital.
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","iv":"2dd14fa84d571bf59e68a1416cf6e74f","s":"beefd26da2ca3390"}
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