Research
July 24, 2020
Euromonitor International's latest report explores how consumers are concerned about data collection. Image courtesy of Euromonitor International
By Dianna Dilworth
As more consumers shift their consumption online due to pandemic-related cultural shifts, many are worried about how their data is being used, which is a concern that brands should heed as their business increasingly goes digital.
{"ct":"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","iv":"e88e8dc7d58696ba20de0437657fd265","s":"751712bca48aef61"}
Share your thoughts. Click here