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Marketing

Consumers will be guided by emotion in 2021 decisions: Forrester

October 19, 2020

Cunard's grand Queen Mary 2 cruise liner, a byword in old-world charm mixed with contemporary comforts. Image courtesy of Cunard Cruising is expected to see a resurgence in interest in 2021 when people are allowed to come back on board, Forrester Research suggests. Image courtesy of Cunard

 

By Ellen Kelleher

This year’s chaos means emotion will play more of a role in people’s decisions in 2021 as the wealthy look to fortify their homes and draw new boundaries between public and private.

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