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Consumers will be guided by emotion in 2021 decisions: Forrester

October 19, 2020

Cunard's grand Queen Mary 2 cruise liner, a byword in old-world charm mixed with contemporary comforts. Image courtesy of Cunard Cruising is expected to see a resurgence in interest in 2021 when people are allowed to come back on board, Forrester Research suggests. Image courtesy of Cunard


This year’s chaos means emotion will play more of a role in people’s decisions in 2021 as the wealthy look to fortify their homes and draw new boundaries between public and private.

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