Luxury Daily
  • Email
  • Print
  • Reprints

Apparel and accessories

Physical, digital hybrid events may be new normal for future fashion weeks

October 19, 2020

Christian Siriano backyard garden show at NYFW. Image credit: Christian Siriano


In the wake of fall fashion week season, brands that chose the hybrid approach, fusing physical with digital, performed better than those that produced a strictly physical or digital event, according to a new study by Launchmetrics.

To read the entire article, please subscribe or