Automotive
November 20, 2024
Updated logos and bold new codes and colors ground the brand's refreshed identity. Image credit: Jaguar
By Amirah Keaton
British automaker Jaguar is returning to its roots, rolling out a bright, bold global rebrand that references company history in creative ways.
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","iv":"2247a861a66a7489ea830356507524e2","s":"6a30c1060894540b"}
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