Automotive
November 20, 2024
Updated logos and bold new codes and colors ground the brand's refreshed identity. Image credit: Jaguar
By Amirah Keaton
British automaker Jaguar is returning to its roots, rolling out a bright, bold global rebrand that references company history in creative ways.
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","iv":"f428dc12dcc8d2e367192bc66eb08984","s":"245f05f98bf86d3a"}
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