Automotive
November 20, 2024
Updated logos and bold new codes and colors ground the brand's refreshed identity. Image credit: Jaguar
By Amirah Keaton
British automaker Jaguar is returning to its roots, rolling out a bright, bold global rebrand that references company history in creative ways.
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","iv":"6f1665b271770c439443f854d1f9cdd3","s":"371e8461229ea16c"}
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