Automotive
November 20, 2024
Updated logos and bold new codes and colors ground the brand's refreshed identity. Image credit: Jaguar
By Amirah Keaton
British automaker Jaguar is returning to its roots, rolling out a bright, bold global rebrand that references company history in creative ways.
{"ct":"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","iv":"7d0de61add8dfb5bab99e1f5e69de644","s":"59cea0e3cad9b80a"}
Share your thoughts. Click here