Automotive
November 20, 2024
Updated logos and bold new codes and colors ground the brand's refreshed identity. Image credit: Jaguar
By Amirah Keaton
British automaker Jaguar is returning to its roots, rolling out a bright, bold global rebrand that references company history in creative ways.
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","iv":"9c3a6ba8ae59e88799f3228383b3b5fb","s":"f50d9c3add0aa381"}
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