Automotive
November 20, 2024
Updated logos and bold new codes and colors ground the brand's refreshed identity. Image credit: Jaguar
By Amirah Keaton
British automaker Jaguar is returning to its roots, rolling out a bright, bold global rebrand that references company history in creative ways.
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","iv":"8f1636e30db53e0a99f0de397f86335e","s":"b726235224b27753"}
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