Automotive
November 20, 2024
Updated logos and bold new codes and colors ground the brand's refreshed identity. Image credit: Jaguar
By Amirah Keaton
British automaker Jaguar is returning to its roots, rolling out a bright, bold global rebrand that references company history in creative ways.
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","iv":"e5719c4a64cfdbf746999758dbe9e0fd","s":"7466518b4e181bd2"}
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