Automotive
November 20, 2024
Updated logos and bold new codes and colors ground the brand's refreshed identity. Image credit: Jaguar
By Amirah Keaton
British automaker Jaguar is returning to its roots, rolling out a bright, bold global rebrand that references company history in creative ways.
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","iv":"4d252770b395713439b86b836de013ad","s":"da76a2b7bfbe5944"}
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