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Commerce

Al Ries to luxury marketers: Hold off on sales, or damage brand perception

March 11, 2020

Fashion designer Tuğçe Görgülü wears a mask at London Fashion Week. Image credit: Tuğçe Görgülü Instagram Fashion designer Tuğçe Görgülü wears a mask at London Fashion Week. Image credit: Tuğçe Görgülü

 

The coronavirus is taking its toll on the health of the luxury business, as uncertainty is keeping consumers home, stock markets worldwide gyrate unnervingly and oil prices plummet.

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