Research
February 2, 2012
By Chantal Tode
The cost for brands to acquire loyal application users reached an all-time high in December as companies bid up the price on mobile marketing during a period when consumers were actively engaged with mobile, according to new data from Fiksu.
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","iv":"dbc053b47c71fa1a8396e3bf56eb7f33","s":"bad9e57cdaabd208"}
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