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Aug. 18, 2018
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Fragrance and personal care

Coty exhibits how luxury can leverage Alexa’s future takeover

January 19, 2018

Coty Inc. looks to the future with Amazon. Image credit: Coty Inc.

 

By Brielle Jaekel

Personal care group Coty Inc. is predicting a shift in the luxury market and opening a door for beauty brands to enter the untapped potential of artificial intelligence and voice control.

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  1. Luxury brands pick risky celebrity ambassadors
  2. Day's wrap: LVMH, Snapchat, Nordstrom, Saks, Amazon and Threads
  3. Dom Pérignon toasts to creativity in collaborative series
  4. La Mer takes daring approach for mask marketing
  5. Condé Nast Traveller merges US, UK titles for international appeal
  6. Product recommendations drive purchases, long-term engagement in online shoppers
  7. Google's China plans could give brands new window to Chinese customers
  8. Harrods promotes beauty director to oversee accessories and jewelry
  9. Tiffany pushes personalization to add extra meaning to pieces
  10. Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys
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