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Strategy

Counterfeiting and IP – Luxury Memo special report

August 29, 2017

Louis Vuitton is one of the 10 most-counterfeited brands. Image credit: Louis Vuitton

 

By Sarah Jones

Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.

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  1. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  2. Luxury brands launch crossover ambitions at Milan Design Week
  3. Aman unveils plans for first ranch retreat in Texas Hill Country
  4. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  5. Men spend more on luxury, but shop the same amount as women: report
  6. How Four Seasons used technology to navigate COVID and elevate travel
  7. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  8. Boss teams up with Ligne Roset for tailored Togo edition
  9. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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