Marketing
January 5, 2021
Spending on digital advertising, including email and mobile ads, is on the rise. Image credit: Contentsquare
By Ellen Kelleher
Spending on digital advertising climbed 22 percent from the previous year during the 2020 holiday period as brands invested heavily in promotions to reach online shoppers marooned at home amid the COVID-19 pandemic.
{"ct":"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","iv":"6d89cea9728c4db2bd24a2a4f061d673","s":"1e8b95cb7f19c57e"}
Share your thoughts. Click here