Marketing
January 5, 2021
Spending on digital advertising, including email and mobile ads, is on the rise. Image credit: Contentsquare
By Ellen Kelleher
Spending on digital advertising climbed 22 percent from the previous year during the 2020 holiday period as brands invested heavily in promotions to reach online shoppers marooned at home amid the COVID-19 pandemic.
{"ct":"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","iv":"a1a19e4e1d421321f32cb9f7fa2ea270","s":"0eda709aaabb76ad"}
Share your thoughts. Click here