Marketing
January 5, 2021
Spending on digital advertising, including email and mobile ads, is on the rise. Image credit: Contentsquare
By Ellen Kelleher
Spending on digital advertising climbed 22 percent from the previous year during the 2020 holiday period as brands invested heavily in promotions to reach online shoppers marooned at home amid the COVID-19 pandemic.
{"ct":"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","iv":"d8b668a3f015b532d6502a9b5644de93","s":"c1e295a28ff21f3f"}
Share your thoughts. Click here