Marketing
January 5, 2021
Spending on digital advertising, including email and mobile ads, is on the rise. Image credit: Contentsquare
By Ellen Kelleher
Spending on digital advertising climbed 22 percent from the previous year during the 2020 holiday period as brands invested heavily in promotions to reach online shoppers marooned at home amid the COVID-19 pandemic.
{"ct":"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","iv":"307deda4d43233b96f6b48e7a37791fe","s":"803ffac0eeb1e643"}
Share your thoughts. Click here