Marketing
January 5, 2021
Spending on digital advertising, including email and mobile ads, is on the rise. Image credit: Contentsquare
By Ellen Kelleher
Spending on digital advertising climbed 22 percent from the previous year during the 2020 holiday period as brands invested heavily in promotions to reach online shoppers marooned at home amid the COVID-19 pandemic.
{"ct":"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","iv":"f950e7bc2c932e095f59fff945b74549","s":"ee3a6aefe30a865e"}
Share your thoughts. Click here