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Marketing

Digital ad spend up as consumers shop from home

January 5, 2021

The luxury watch and jewelry consumer is 8 percent more mobile when navigating Web sites. Image credit: Contentsquare, Digital Luxury Group Spending on digital advertising, including email and mobile ads, is on the rise. Image credit: Contentsquare

 

By Ellen Kelleher

Spending on digital advertising climbed 22 percent from the previous year during the 2020 holiday period as brands invested heavily in promotions to reach online shoppers marooned at home amid the COVID-19 pandemic.

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  1. K-pop star slots in as first-ever global male ambassador at Ferragamo
  2. Day's wrap: EBay, Farfetch, Marriott and David Yurman
  3. Saks houses exclusive Valentino summer collection
  4. Day's wrap: Saks and Valentino, Bentley Motors, Dorchester Collection and JennAir
  5. Dior goes for gold with flashy J'adore campaign
  6. How luxury retailers can stand out in a world of imitations
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. Young Chinese consumers embrace positive future outlook
  9. Dior paints portrait of founder in biography
  10. Chris Olshan named CEO of The Luxury Marketing Council
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