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Marketing

Digital ad spend up as consumers shop from home

January 5, 2021

The luxury watch and jewelry consumer is 8 percent more mobile when navigating Web sites. Image credit: Contentsquare, Digital Luxury Group Spending on digital advertising, including email and mobile ads, is on the rise. Image credit: Contentsquare

 

By Ellen Kelleher

Spending on digital advertising climbed 22 percent from the previous year during the 2020 holiday period as brands invested heavily in promotions to reach online shoppers marooned at home amid the COVID-19 pandemic.

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  1. Europe’s luxury sector faces mounting tariff, talent challenges: report
  2. Louis Vuitton releases exclusive chocolate bar
  3. Global Fashion Agenda, Deloitte launch Fashion Impact Toolkit
  4. Lessons from public trials: When is recording permitted?
  5. 1stDibs appoints new chief marketing, product officer
  6. Burberry, The BRIT School honor emerging talent
  7. Moynat opens second Paris boutique
  8. TikTok reshaping luxury buying behavior, new research finds
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Louis Vuitton explores China for travel campaign
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