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Marketing

Digital ad spend up as consumers shop from home

January 5, 2021

The luxury watch and jewelry consumer is 8 percent more mobile when navigating Web sites. Image credit: Contentsquare, Digital Luxury Group Spending on digital advertising, including email and mobile ads, is on the rise. Image credit: Contentsquare

 

By Ellen Kelleher

Spending on digital advertising climbed 22 percent from the previous year during the 2020 holiday period as brands invested heavily in promotions to reach online shoppers marooned at home amid the COVID-19 pandemic.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Introducing Luxury Women to Watch 2022
  3. Louis XIII gets a taste of gamification with immersive experience
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Dior reinvigorates Miss Dior with latest floral romance
  6. How should luxury brands navigate creative shift on social media?
  7. Gucci is 2020 Luxury Marketer of the Year
  8. Gucci offers consumers stylish avatars in gaming collaboration
  9. Balmain unveils new logo, monogram
  10. How luxury brands can win Gen Z and millennial shoppers
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