Marketing
January 5, 2021
Spending on digital advertising, including email and mobile ads, is on the rise. Image credit: Contentsquare
By Ellen Kelleher
Spending on digital advertising climbed 22 percent from the previous year during the 2020 holiday period as brands invested heavily in promotions to reach online shoppers marooned at home amid the COVID-19 pandemic.
{"ct":"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","iv":"6d04ef73b5277cfbd8c31d27f61e5930","s":"1ef545d26708a122"}
Share your thoughts. Click here