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Aug. 2, 2021
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Marketing

Digital ad spend up as consumers shop from home

January 5, 2021

The luxury watch and jewelry consumer is 8 percent more mobile when navigating Web sites. Image credit: Contentsquare, Digital Luxury Group Spending on digital advertising, including email and mobile ads, is on the rise. Image credit: Contentsquare

 

By Ellen Kelleher

Spending on digital advertising climbed 22 percent from the previous year during the 2020 holiday period as brands invested heavily in promotions to reach online shoppers marooned at home amid the COVID-19 pandemic.

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  1. Hermès sees robust 77pc growth y-o-y in first half
  2. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  3. Luxury brands join Generation Equality Forum
  4. Introducing Luxury Women to Watch 2021
  5. Audi highlights passion, progress in new film series
  6. Zenith inspires younger consumers with new ambassador effort
  7. Louis Vuitton, Lauren Santo Domingo bring summer bags to the Hamptons
  8. Bentley surpasses best full-year profits in record first half
  9. Relationship between luxury, gamification is evolving in real-time
  10. Chanel marks century of N°5 with high jewelry tribute
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