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  1. Dior traces fashion heritage at SCAD FASH Museum
  2. Vacheron Constantin unveils four Louvre-inspired Métiers d'Art timepieces
  3. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  4. Burberry crowns student winner of Reimagining Materials competition
  5. Prada taps ‘Re-Nylon’ profits to resource environmental education
  6. Blancpain opens submissions for 2026 Imaginist Literary Prize
  7. Proceeds from new Prada collection to fund artisan training in India
  8. ‘Peninsula Time’ platformed in dedicated campaign film
  9. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  10. Gucci studies connection in spring/summer 2025 campaign
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Marketing

Luxury invests in Lunar New Year 2024

January 15, 2024

Heightened competition from local businesses that won over Chinese shoppers during pandemic lockdowns is requiring industry players to evolve beyond what were once niche marketing moments featuring A-listers, now becoming full-fledged cultural engagements. Image credit: Burberry Honoring the Year of the Dragon, luxury brands are evolving what were once niche marketing moments into full-fledged cultural engagements. Image credit: Burberry

 

By Amirah Keaton

As luxury players look to survive an industry-wide slowdown, they face an added layer of local competition from businesses that won over Chinese shoppers during pandemic-era lockdowns.

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  1. Dior traces fashion heritage at SCAD FASH Museum
  2. Vacheron Constantin unveils four Louvre-inspired Métiers d'Art timepieces
  3. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  4. Burberry crowns student winner of Reimagining Materials competition
  5. Prada taps ‘Re-Nylon’ profits to resource environmental education
  6. Blancpain opens submissions for 2026 Imaginist Literary Prize
  7. Proceeds from new Prada collection to fund artisan training in India
  8. ‘Peninsula Time’ platformed in dedicated campaign film
  9. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  10. Gucci studies connection in spring/summer 2025 campaign
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