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Marketing

Cross-screen phenomena opens doors for technology-fueled collaborations

November 4, 2016

YSL Beauty Mon Paris virtual reality YSL Beauty Mon Paris virtual reality

 

By Jen King

NEW YORK – Media, marketing and content creation have all been deeply affected by the cross-screen phenomena, which in turn has caused business philosophies to evolve, adapt and collaborate, according to panelists speaking at ad:tech New York 2016 Nov. 3.

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  1. Louboutin takes up space in childhood hangout
  2. Affluent consumers unsatisfied with luxury marketing: YouGov
  3. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  4. Positive feedback, relevant information key to drawing in new consumers
  5. Bulgari incorporates Italian movie motifs into latest collection
  6. Nordstrom contemplates dressing room iPads to elevate customer experience
  7. Net-A-Porter debuts sustainability vertical as demand for eco-conscious luxury grows
  8. Perrier-Jouët pops up in Paris for nature-themed event
  9. Ermenegildo Zegna pushes sneaker launch with customization
  10. Gucci campaigns for its timepieces in political-themed ads
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