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Marketing

Cross-screen phenomena opens doors for technology-fueled collaborations

November 4, 2016

YSL Beauty Mon Paris virtual reality YSL Beauty Mon Paris virtual reality

 

By Jen King

NEW YORK – Media, marketing and content creation have all been deeply affected by the cross-screen phenomena, which in turn has caused business philosophies to evolve, adapt and collaborate, according to panelists speaking at ad:tech New York 2016 Nov. 3.

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  1. Introducing Luxury Women to Watch 2022
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Louis XIII gets a taste of gamification with immersive experience
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Mobile reigns supreme as holiday shopping channel
  6. Dior reinvigorates Miss Dior with latest floral romance
  7. How should luxury brands navigate creative shift on social media?
  8. Gucci offers consumers stylish avatars in gaming collaboration
  9. Balmain unveils new logo, monogram
  10. Gucci is 2020 Luxury Marketer of the Year
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