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Marketing

Cross-screen phenomena opens doors for technology-fueled collaborations

November 4, 2016

YSL Beauty Mon Paris virtual reality YSL Beauty Mon Paris virtual reality

 

By Jen King

NEW YORK – Media, marketing and content creation have all been deeply affected by the cross-screen phenomena, which in turn has caused business philosophies to evolve, adapt and collaborate, according to panelists speaking at ad:tech New York 2016 Nov. 3.

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  1. Day’s wrap: Stella McCartney, Estée Lauder, Nordstrom, Glenlivet and Retail Store Tours
  2. Stella McCartney creates romantic collection with pop star
  3. How to make platform choices for ecommerce in China
  4. Carolina Herrera seeks rebellious men with powerful fragrance ad
  5. Nordstrom taps mobile to bring personalization into stores
  6. Lancome to secure spokeswoman Julia Roberts for $50M
  7. Estée Lauder chairman inks publishing deal
  8. Michael Kors enlists real-life jet-setters for travel campaign
  9. 9pc of US consumers trust text messages from brands: Forrester
  10. BMW connects with young consumers via CNN sponsorship on Snapchat
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