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Commerce

Customer-centric culture gives competitive edge: Forrester senior analyst

June 25, 2014

Engaged employees results in better consumer experience Engaged employees results in better consumer experience

 

By Jen King

NEW YORK – Although it may seem daunting to restructure a brand’s internal systems, a senior analyst explained June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough” that the return on investment yields greater corporate culture and leads directly to better consumer experiences.

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  1. Dior builds five-story statement flagship in Beijing
  2. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  3. Happy Holidays!
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. Louis Vuitton shares names of final Watch Prize contestants, jury members
  6. Harrods announces key leadership appointment
  7. Audi propels Santa into the future with electric sleigh
  8. Exclusive Resorts purchases Inspirato for $59M
  9. Ruinart reveals annual Carte Blanche creative collaboration
  10. Kering to acquire jewelry manufacturer Raselli Franco Group
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