Commerce
June 25, 2014
Engaged employees results in better consumer experience
By Jen King
NEW YORK – Although it may seem daunting to restructure a brand’s internal systems, a senior analyst explained June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough” that the return on investment yields greater corporate culture and leads directly to better consumer experiences.
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","iv":"86aed76991e19616c52916cee6f3b1d2","s":"2b9d1982e1aa5c2f"}
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