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Commerce

Mercedes-Benz USA president: Great culture over strategy any day

June 25, 2014

Apple CarPlay in a Mercedes-Benz Apple CarPlay in a Mercedes-Benz

 

By Joe McCarthy

NEW YORK - As vehicles become more sophisticated, the main differentiating factor for auto brands will be the customer experience, argued the president of Mercedes-Benz USA  June 24 at Forrester Research's Forum for Customer Experience Professionals: "Why Good Is Not Good Enough."

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  1. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  2. Luxury Unfiltered: Why luxury brands need a completely different approach to training
  3. ‘Love is a Gift’ centers Tiffany & Co.’s holiday campaign
  4. Belmond announces Paris to Amalfi Coast train route
  5. Green claims: A brave new world for luxury marketing
  6. Breitling, Chanel, Fashionphile set up shop at sea with Starboard
  7. Hermès opens first Nashville boutique
  8. What could a sharp downturn in spending sentiment from wealthy shoppers mean for luxury?
  9. Stuart Weitzman links with actress Keke Palmer for holiday campaign
  10. Balmain announces exit of creative director Olivier Rousteing
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