NEW YORK - As vehicles become more sophisticated, the main differentiating factor for auto brands will be the customer experience, argued the president of Mercedes-Benz USA June 24 at Forrester Research's Forum for Customer Experience Professionals: "Why Good Is Not Good Enough."
{"ct":"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","iv":"152f3b90409b1b2695b53371fada2206","s":"ca3de15ee9ed06d4"}