Commerce
June 25, 2014
Engaged employees results in better consumer experience
By Jen King
NEW YORK – Although it may seem daunting to restructure a brand’s internal systems, a senior analyst explained June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough” that the return on investment yields greater corporate culture and leads directly to better consumer experiences.
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","iv":"cfa446c83da421e548aa2d9bf782cc6d","s":"74d3a38c82a1d4c5"}
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