Commerce
June 25, 2014
Engaged employees results in better consumer experience
By Jen King
NEW YORK – Although it may seem daunting to restructure a brand’s internal systems, a senior analyst explained June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough” that the return on investment yields greater corporate culture and leads directly to better consumer experiences.
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","iv":"403626903217fa326de499847f7cadda","s":"2a2840876958b5fd"}
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