Commerce
June 25, 2014
Engaged employees results in better consumer experience
By Jen King
NEW YORK – Although it may seem daunting to restructure a brand’s internal systems, a senior analyst explained June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough” that the return on investment yields greater corporate culture and leads directly to better consumer experiences.
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u5uWhJSW+EtQVkVf5zqyIJwSso4NPCjQFF\/I3KYkFB5T4c+w6zqge07GfTpc4EDofTwCdZjdvVmMzH5hgDlwSj3FB5d1kw92K0Ccv9r8RupNcpm4eEdtB3\/SmhlYzEICxiwls9L9rbDzMNcXwgO0IGtVHPDCMiWDYDes7YhTZrD\/b8mRWomkAPj1Q+M+l0NtlbBngeRtANwUbISE2xNIu5oEGmsiog94mSg2iHEWMyrNlDonA4Ij44bbKBcoqk00lPx3Jtaeq8QYbsbGmzy2U\/x6kGYNNZBOSG5ZvyK+gqWmzHCAnkgzJNB6kbQqgoWjKvzcno5aO+7o4XVE7farDDBlLNmtHrQgM0hQnjWsSpYWEwpMZvpIjoT1Yo4+g4IHa9OTGpEPnKHmNN7esgvoJebhPQSVOuclhKbnvuKfAr3bU15AU57I7JCNA84YCIIYwKhUQy2zmURZImGrEXNcK7qTSUCqwGIjKZL\/uhXe8MxmnAKIKeM+LAU+ZkCNsjdzHK81JZERIlHVTvnmwYgixRa3HwHszazLmETMUfvh+REM7bHBRJVo0PIfmX8JK8lPok+ZU715sjL4TnQYmqdMGjVzQMjh3DevttyXnwN+4746+oGrWS8bUJ8LLLi4t9cAPicZflG\/aiseWqifna7Eyimd3W5GYFHSqUS99zTkJKZgCqFr3YV5qY2SCSceE0TcauBN5Ulu+2HgtffpX\/qBrIHzrZRjHVfxsrMFs3fwKjBrAOcnlfSy5iqIhyPVOsXeDiECjPwp1QeZpGrjlO2HcoRnpCrBqmhJGagnR3ZO5SIA3XIqhod+pKA5AnFREqFYpceGnFo16pOKMBNdPIF1ujrg2NF5+N3xU+Zocu9IBQznj1BpCQ0lImEKFLcUy3QsJbVTuR17IKUNo5VHyjZ3ijMSqEv2xcEFWJUEiE8HlAgEhNJTMyZuxkQvoKfaZA09rT40sD8WCJG4iBiaI50xzhUe78CZKWoXUTdHrpKjQll0KO+sLvzTBJJZX3yaVySGjCx77Bew5VI+IZap2ndUUZU+LVUbmP9sx1V0pCk\/V5M0nGvZLBeS7TFon8PFDCeDBGsZ3B7NNClJP4TTmwSR+4vJ14QOmx\/62Xokey3VHiDpm7E7MzuMejAkPaZXs306hs1WAJiVpzkZWNtdzpuyMptdqewcQ0+i+MRguyWK09g65BvXlSDjoncvR7Rgm7s6w\/Hoda9vzV4C8kDOvqraU3af2hFGttC0Eyv\/ZDT9bAs+O81V9ygWDAkT6EdmbKj660VfYMdU5BUNgxBqhQ7TRKXGMUXkA1fY0ST10VdYm7J6zbNov8M9jPv4I9Gj\/FDF+dbGFq37o3oJJP\/5Fj9qbPFr8ZZb44TKsUGI6TVH+K0RVxHC6dMClCX2VZVA9N5qdbpwZXs\/Q41BLUWb9H1KiwzJImi8KfK\/JHHwHra2JDgT99Ufq5yRbZGnQib4iQ+I8vaXaGQEpgXZFtl6HDrr2A1wMaUIVsfxvVr\/aQELIlBLhz9XU\/Vnpug9A\/RuorZ9t9v9ax+YBHt56qo\/m5L\/v\/U4Bxxz+grU0F7QdlnFI4a7dD5nksz8jcTinQgzapTbmAAh0sz9TqM4TQuV2APYNuP82Vv3lguO6+Mz4f0vkRfpUJ2KnrsQJ9cYH2VUuHOfqPrNaQnmyqeOHJd3mVW6HJCeApbxSFpyw7A5Xd5u9hYzR6fp3rqcBH6t0hUdAaEJBhiSg0D2CkAxYV+QosBNv+yT00HNTa+LlLl33sNf+93dTOnwtuChZCdfLY1Phwn1ligSc7sS+pGF29asNr+J\/MmgvvBeaJtGda2KiOxD0G3UMOZWcWPxcx9j7iaNVKEwysPgmI89vsYvlgwJgrJXkEJ\/7OaTQmn\/iiOXXRTHuNAfRuW\/1bIjxZ4mOxR9lYRXWkfzg+\/wRQy2bMxZdEp7JIA0E2c3Huooo4FohjnOY5TnRPt9VPZD4zRe9Ge\/ss8cARCX99fY8RYKgQb2d9H2Myo9BcY1jb9uKIgeEwm1jY8pfA3xFdJPT\/athokDjU6OV+\/griU\/5z7sDsT\/EceIPTYY3D4vZnvBp1AZ+oeYocxJ+SFd44KzIVNUVW3U+x6HyuPd\/ZvGq79wo3NZsSFA5CD6MS5369EAdCfqlYgZO7DEMORjO\/mVCXeDj9vl4CSXLmz7cSKqBd8EisZnMdmG9JiCTg1fEuzmUGmHMy2dnzjb6gNpDG\/MxqZclOOA9dlDGI1oT15e34516eWVumBA099GiOS0o\/mjmpmFfJcdqLSmW7Jt9mboPmQUm2X4gMgFB7Y7dSv5TWTfo2oir4nGDGEq8Y9+6AM2PDznI9EzVw7sEvpfebfTjkwKBXgMy4YVrrJLM6pZlrYxzSegrHHajCrACLlru\/PbcFM1gBzg1bI0RHKOHi6PrsXAHu5hFBMm2rEZyw1kymLpWfgWVHntqbGEkg1qzCj8tG7aHF4usB7gcTJGlJuSMFFRRmmWc0fD1V3l+jIEEBKJtUwf9FPiPwQ0oKaK7AKarh9xMTRqZragFrh7FIDviBPWG1grEEqX7WAf6DgHUeIge9ErUPm2oQ8ym6vyfW5Lt8q59hLE66ydiZFNZgxA6i3gKf+hFRM+gUUP4djVvWav\/3bkdYwZUFRSgL5nqDCo8p9GInl7BaCUlN+g5GNpaqwSPcFX3I3iZxR21baWEuoViOXAAufEzBip0\/r+MFkbZW7Br90u3RDL9lcQcRfpCWw+wMU7J9\/3FybWO1Q36s2YqEG0vS9LDWn85KKiFJp143y92wqcFyobWMhvgq2QsXiCUhMbJOdqRu7C7otntWTP6EHRIKxNy2SYw8ftbBMaDTQs9ALomMHCvh\/LKisB\/FRx\/wRdRQH46Zn2TUFj69fBo7Dxb4tUjFs6wbNXjh2vu8LcqyRVYY8IiPKzkeV2v\/RHizJDNI45uGAGN2bpGXVEEkYxaoX8QQlC3sL8Agdgp3Gp345+UdXGD8+8tP+NygrWwXF+rHEwrAc9LQAuCGZjxxbDmf5SAwRhI+sHNksng+eeqEabUoV4ibnGSwes8D\/V+GQbhflO1szdeTH6Or5tKQEToOoHm3hxN4PUwppDRtrhudp0L0U27wLgEu2lJgYcoFpjlgbuCUmLoZG6G37MUCHfviRxYsIoXURrV5\/D9+YaLjIJ1subBCsmizuHkUc0djLMkekPiMeZ990\/WbQWm3ZRIa2A8KsfmqnCLICukYzvFPBy0kpk8vEs1ldXrcck6hh0AHRR2bG3ESfLJOKnPyPHSh1lsSFcjLewxSpvoF46HYfFe6htUrDRJgNkq7noxG9JPnpdQ1QW5c9vCx5Y5PzEDd+namgs+6mbt20TG6SNoDShuVa+xItmP6rBFQpOZyElM\/fJE7MeY3XyleaHrYxQ8WHgISxmDIfTViT+x4UWOXaDYYLA6A93XUSvXHWdOSQadfLkjw4TjUCqbnTR8I63TX6AvNqQVEqlW0NzmZvRJYCNg+Jq26jCE+9q8\/4PzkZN\/6DaLYt\/4Gy\/RClOy4+pUNJwTYsGzDxgvXZgpWk\/Ni3DZ2oxFpBSFhxEGYO8SlkjuxeLYzLqIOF2Rorr9IWxERie\/Y2BCRxlD6E8eZEH7TWbayVr28NFcsHeEwHcYL322r8XwdQnjEcB+anToXWIwZ8n\/o8v6Z+NBlOwwhBWJzVGgTsQuQVdO9jZQjXA8aBIxe7Ar1ycwSpU7cUP\/3Hiaz2hR0EErFVigNZbjzyaOXP1k6BvmeU0JMAEXmSBr1uPxG7BLsi+zc\/IdH6zFLelKIvj+RCYGkmTffYSBMN+pCiSekiJ2NRC9qyvX0wosiLa6FDrXc4gMZTKf4zZFeVFszdVEtYYuMByX5kgTMSlfRrgtHj48yebsKLLIFB\/88SZz6z1Kj6GiweTnbK3bRVj9qlnO+RGugKuDOYxrS+VX8YlaP5UdpQHQGgkSzyv4X+muFW8wZslwflAlzzqf1Mwk5tUHRDtUCHRAGnDnfpoo8ftK51qISYNlIN5cflogB6FlvlyOL38Ykm\/viQNnLlk8Gt0jiEYYJPli4SH8aGLA+7mcU\/I92AEx\/imawbHa5WkGLhw\/GpK4nMX9vuQPw4eoeKsbIZsnRybmX7Ndd6QNWtzQUrsYPvkXlOh0L2czaGjc8VFb6J76LYjzu6vpbrG6lkXJBeGKJhQT53suxzpb8G42dBXnoGpBKzf2EFszTJr457Kk341zLIUJIBGoKZvm16pPn26iXC7B1fdVSbYDEw8V7bCexV7cS21YqUZv\/1Y=","iv":"40e2d3c77280b63f5519dc45fcf29c6d","s":"aee182e568de3cdf"}
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