NEW YORK - A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.
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","iv":"298ea38bf8e6151b227bc32b79f9df02","s":"ba0f2851edf85469"}