NEW YORK - A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.
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","iv":"36caa0b4df24d6c832977b643f87f14e","s":"af552d1e84f5f8af"}