NEW YORK - A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.
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","iv":"eb4c1d347c77d54f4e4ce17cf1f541be","s":"91011673ce401e03"}