NEW YORK - A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.
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","iv":"7be7dc6968e61d37ce47cef2cc07c62b","s":"29f05d199bbc3116"}