NEW YORK - A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.
{"ct":"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","iv":"e93d089c650b5d3e83a03fc965317a39","s":"0721170d952c2a0d"}