NEW YORK - A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.
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guKpmzLqKOpSxDfF9J1lTzXdPX61jT+ok2aVtrBDiJR9F+Zwh6kyJ7B1cB5BPg1htWsYEGDt1n1LkAzrVFSsgKfKXVl\/ZrKGp5infP7kVJ5jE2Dz\/BY2NcfqEc4o10dh+tERbvUkiPnu2rIrSeMWaZJTmksU+1a8SxqzPblUjd5KSAsgBctxyU2Um0LIljaHIdmFuFLHojk+Kr\/4YnefzMd6hMRduEQJbizPgbhr4p7a6biBSFyvhscSLFKXehecm4O4C04VChkEreKtI4pVUvWcK6fJZRTvj8BNkuLUWyUKTTfWDg0y\/YmD6JU4T4zY923mti1lcgYSSDeut+5cZu7aydnZd8PYFJHyLS2LpTyPa+vhj8BTnUa8gppT9XJOMLUkrtYzornYL1BYx+9oKpyxFzj2fqMJPY+CikOJReqiXZl1YpD+YrUnbh0ZWoz4y6bNclja16YNjSruuZnaawxk5K5JcGnqR1tIkzMSZ9pmNPmMuh0n1oIC27Cg0MNJg1DPGv0ogNNxQXUJIDz3XocWhXNXUkYii\/EMyH8i22d+gmQxfLV0BgIga9cKi1ClgG8i8oFE0hbZFh9RmrZw5Q++bHprk8sZAmH3ogSPd8K\/JLaOPOUMN7ZeTCwI4q6B+43aeU7f55nY3R8ji2T+VgE9ZyLtUd8iolhr84bXEhhmSIREgSVwDMGKkH7XKHXb80+Wb6KzZJlrT+s4W6z\/6ncESwukvkgVkYv8dv723mqv5s7XV3m3Xxkbjoc+uyqXTx0SZOB9OCOjn7PB2PLKsSULUZFBVt8GoT5St9PPfHs7aA9a3kEEwiBzrx4vPf4hJnGkaMGWWzYHWYhYQfJTpckiYzty5oLIl98WTMGGElXYx1lykvujX967F8iZScYgDCYL0yAJ9EMMOL6uGxzRfYzVaBKvTpMZHkG3o0sJINuFFQJRwlI+g7Jiy9XTZ39rJ7gwx65ZHBycptg3MIKS\/v4+B7yb8jE+6kX27XoSiTi8noAm6JuTIsA7dNp0ZuFG8pQNTpSLB+Oh1CmYct9TYICqkqW2XAMgJcfdDR7xWzzE6020ncG63xjENnxuzeRkd6t6nKrsR86Xp7JmzW8rmQEVYQl46kHv6aYFZNoz0HcFPWulHGh8\/oQzihYVMcb5VdQJ\/T790H3h+RJim99v4PR6sNyeOXeq3hcUSp6\/YhKGP5LCpMKtCyB++JmhwPRO4pzFHQGb+Gv1Zt\/QxilP\/f2g594zso9BzsQuFmdW36ZF\/eMeLCg7+puv2lTfurBH8mpaQujO7LYgCP+3A1MTZ3pc3QaJNLFF0ajC\/yvhkWseNKzPh3T1hXOk4KqUfTmaTaSCkPUOsxyIb0\/SWkixJINzWvKQLUfA4RrGc266n6Uh6ZjZvj+rfGj8IuXS9ZEUURHEg8Z+Lm2I86TjoJARiDc36gWtVc5fMEbeRpeRjs8aFtbWq+MLZ8zNsj2JjrCBX4Q7XjZYuxHv44YepRhEW+r7lvtyg5G\/lIxYxT8M7LnYKPaRsEjoA9Tep1LJ0VVByYsKoepDEtqqr8Nbbq4pPNJZ+hyEISkq2eTPBJ1NUfvPrSXwUXECclC7l1C3+f7OQEowMTn1MsHFUu1Z5PZsOraUrw\/SATL00o6if6VJhGS46GQXeuiXJOp+CyLYm9rhR6wGAiEcK+BGPT7Du1JP5MMBsaGIFCsYIvB87TD5KrMiZBepvIJpBNMs\/\/fwYWWE7UdqUnMXMWh0Vnc\/kfwKH9kL1jhzS\/BmiqeBmqd0nDVbdNPbnWAuedsrL+YpIZ8LnED1nPcQXumPDtG7zu6hhqjhubwJfn5dT47gByMlJo5EQO8NFOPXlN\/qrsgeZHmi6fbHCVHFvYLmvruUPvDNCPnbS5U4IZGPwY9ZYgHQZ4BApgeicAbfrwXsdPqTItVsCVURq9BO829O2x717ypPksiKcuVeh97aG3ibsaRfTtR42XMv++ZI6ZuC\/KCIfhTPBopPAPQ4a3fXGUtq9bckF1kSH7UGjXEkjINkNrww4Hii+vqIrqBB+lXTPL9fF7kigUdStPvqSqJb6QOTZTCQ2klfjg+B+5QLJ8FmW2bABS6n6QyRnjNnE8Br5lz\/g+\/GtpIikNx8HPckzTUQQlgMvA0sl3gze3Se\/0FqY1zAXJV2fXONMJQeGpfFNviDR++lKZB3cOy0i9swyDlFUjg87umIHb7ZW\/3do2H+B8vettGs3xlTTTxh9f5HoIrW4lH5O25tpUrO03iAGhuIQ2feNXnSW9NTpJvoaxSl6xodJGSvCa2\/ziK3iWbz3W1k\/8zX7SeAi\/ONeio6YmQPsmA0VK9pBQHC021IDw1WbHGv0lgOezbaepPbRBXUFtsxTEwDNBB5EQcAuMD04UIMGUP54ZvF0gHbybs1vJHmC+rFERhhQMq4aD\/6Uwe7zje5+C5HleYmXbU\/GwDJEg0stGyde3l1TPSnzGa5IKgHU9F37dJM2gr+Rx9tGpFnOwJvpZqTcmLm7iFbvDLmftRafKNc94WRen3R819nD\/Q2kK+uwWM6RsMSb0qEPnJonNG6eEeLhbs8KRNo5ZTRpgno2YqWzoFtb65NdrFTnJWWeUndMD2D\/ye3YiX+5K14oUGT6xfD9oSU6G10V1G\/hAB8tYJWWMcXnxDkNbXJVoDp+UFLo6B6Fb2mvV\/GS81TrcAbqkHz9MebqEfo2sEsplMiQFDLtnjHSlknJ247TnWpbuBoXB0TmRtO0Xqxk2GTDj\/5j7vXpDJhu3SXbVWYJ","iv":"340a4309d7e913bd18501630f75ade8d","s":"319f191408cbc02b"}