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Home furnishings

Dacor brings high-fashion aesthetic to home appliance marketing

September 19, 2017

Dacor's latest campaign is a sleeker affair than usual. Image credit: Dacor

 

By Danny Parisi

U.S. appliance manufacturer Dacor is taking inspiration from the fashion world's slick advertisements with a new campaign for its Modernist Collection.

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  1. Collaborations capturing attention of younger luxury buyers
  2. Social media users more trusting of peers, influencers than brands
  3. Albemarle Street adapts to changing London retail landscape
  4. Chopard shines light on carefree brides-to-be
  5. Luxury retail commission, Porsche, micro-influencers and Hermès - News briefs
  6. Register now: Women in Luxury conference New York May 9
  7. Fairmont, XOJet, CFDA, Fendi, Tmall and Hennessy - Live news
  8. Webinar on April 24: Experience: How Does it Translate in Luxury?
  9. Chinese travelers want personalized service, embracing experiential: report
  10. Galeries Lafayette, Valentino, China and Pinterest - News briefs
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