World’s leading luxury business publication
Oct. 17, 2017
  1. Luxury needs to look to heritage, authenticity to cut through noise
  2. What makes the Indian luxury consumer tick?
  3. Four Seasons, Rosewood turn to VR to increase bookings
  4. Technology is means, not end, of improving customer experience: Neiman Marcus
  5. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  6. Day's wrap: Nordstrom, Roger Dubuis, eBay, John Hardy, Veuve Clicquot and John Varvatos
  7. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
  8. EBay pushes sales of secondhand Hermès, Louis Vuitton with authentication
  9. Sara Rotman – Woman to Watch 2018
  10. Personalization should straddle line of creepy versus helpful
The News and Intelligence You Need on Luxury

Subscribe today to access all of our content

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Home furnishings

Dacor brings high-fashion aesthetic to home appliance marketing

September 19, 2017

Dacor's latest campaign is a sleeker affair than usual. Image credit: Dacor

 

By Danny Parisi

U.S. appliance manufacturer Dacor is taking inspiration from the fashion world's slick advertisements with a new campaign for its Modernist Collection.

To read the entire article, please subscribe or sign in
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury needs to look to heritage, authenticity to cut through noise
  2. What makes the Indian luxury consumer tick?
  3. Four Seasons, Rosewood turn to VR to increase bookings
  4. Technology is means, not end, of improving customer experience: Neiman Marcus
  5. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  6. Day's wrap: Nordstrom, Roger Dubuis, eBay, John Hardy, Veuve Clicquot and John Varvatos
  7. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
  8. EBay pushes sales of secondhand Hermès, Louis Vuitton with authentication
  9. Sara Rotman – Woman to Watch 2018
  10. Personalization should straddle line of creepy versus helpful
VIDEOS
More Videos

MORE IN Home furnishings
Condé Nast bets on millennials’ digital engagement preference
Martina Mondadori Sartogo – Woman to Watch 2018
Eclectic buying habits a positive sign for furniture market, says 1stdibs exec
Poltrona Frau works with local children to fund museum initiative
Swarovski teams with Mastercard on VR shopping app
Christie’s revamps decor program to streamline sales



RECENT ARTICLES
Is Phoebe Philo leaving Céline?
Subscribe now: $12 for 12 weeks
Print is here to stay, will become a precious commodity: NY Times

Subscribe now: $12 for 12 weeks
Technology is means, not end, of improving customer experience: Neiman Marcus
Chinese consumers rely heavily on digital word-of-mouth for luxury discovery