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Columns

Data is the lowest form of management

February 23, 2017

Mike Berman is New York-based CEO of ECrent Mike Berman is New York-based CEO of ECrent

 

By Mike Berman

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  1. Sephora, Nordstrom lead in personalization rankings
  2. Beauty brands should prioritize productivity over distribution for retail launches
  3. Bleu de Chanel dives deep with new campaign
  4. Bugatti shrinks iconic racecar in playful anniversary push
  5. Optimizing human flow: Making the most of data and experiential marketing
  6. Day’s wrap: Gucci, Mandarin Oriental, Fendi, Givenchy and auto standards
  7. Are you joining us in New York for LuxeCX?
  8. Advertising to black consumers on the decline as their spending power grows
  9. Gucci puts lens on self-expression in eyewear ads
  10. Apple, Piaget, Ritz-Carlton, Christie's, Forrester & IBM to speak at LuxeCX Sept. 25
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