Luxury Daily
The authority in luxury news.
April 27, 2024
  1. Saks launches retail media network
  2. La Mer appoints first male brand ambassador
  3. WatchBox looks for growth in editorial integration
  4. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  5. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  6. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  7. Kohler fusing design, tech-backed wellness at Salone del Mobile
  8. Six Senses wins top 2024 Positive Luxury Award
  9. The Douyin KOL helping luxury tap China’s lower-tier cities
  10. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

David Yurman, SCAD join forces for tech-forward holiday project

November 29, 2023

The brand presents a traditional look at its holiday offerings through a bespoke, subtle tech-tinged push. Image courtesy of David Yurman The brand's “Create Joy, Give David Yurman” year-end campaign employs extended reality (XR), a first for the brand. Image courtesy of David Yurman

 

By Zach James

U.S. jeweler David Yurman is tapping tomorrow’s talent, granting audiences the gift of creative marketing this season.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Saks launches retail media network
  2. La Mer appoints first male brand ambassador
  3. WatchBox looks for growth in editorial integration
  4. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  5. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  6. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  7. Kohler fusing design, tech-backed wellness at Salone del Mobile
  8. Six Senses wins top 2024 Positive Luxury Award
  9. The Douyin KOL helping luxury tap China’s lower-tier cities
  10. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
VIDEOS
More Videos

MORE IN Jewelry
Double-digit growth streak continues at Hermès
Kering rocked by 11pc sales dip in Q1
Cartier pushes 2024 Women’s Initiative Fellows list live
Latest Tiffany & Co. exhibition makes Tokyo debut
Dior crosses borders with internationally-cast Rose des Vents campaign
Marvel heroes star in Swarovski’s spring/summer 2024



RECENT ARTICLES
Triton Submarines delivers next-gen vessel for underwater voyages
Saks launches retail media network
Six Senses wins top 2024 Positive Luxury Award

42pc of American luxury shoppers buying high-end items as ‘rewards’: YouGov
Mercedes-Benz adds celebrity touch to G-Class rollout
La Mer appoints first male brand ambassador