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David Yurman taunts entry-level consumers with sugary sweet ring collection

September 4, 2015

Instagram post from David Yurman's #BubblegumPinky campaign Instagram post from David Yurman's #BubblegumPinky campaign

 

By Staff reports

U.S. jeweler David Yurman is playing up the saccharine qualities of its limited-edition Bubblegum Pinky Rings with help from a bevy of social influencers.

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  1. Audemars Piguet collaborates with American singer John Mayer
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  3. Luxury Unfiltered: Brand stories are the secret to creating desirability
  4. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  5. Fashion falling behind in fight against forced labor: report
  6. 2019 luxury spend expected to grow highest in UK
  7. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  8. At Lalique Group, crystal sales see slight increase
  9. Partnership with Vinitaly brings oenology to Orient Express
  10. Latest Tiffany & Co. exhibition makes Tokyo debut
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