July 9, 2020
Luxury Daily's live news:
Fendi expands digital boundary with debut of first TikTok official channel
Italian fashion label Fendi will July 12 launch its official TikTok channel, bringing together the verve of its maison with the social-first attitude of its millennial-focused F IS FOR … platform.
Gucci debuts new playful take on idea of imitation with Accidental Influencer project
This time round, the Milan-based company juxtaposes the reissued and reimagined Gucci Tennis 1977 sneakers with images and videos of characters whose apparel match the furniture pieces and objects in their surroundings.
Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions
The 15-year-old brand is the brainchild of Dennis Chan, who blends Chinese heritage with modern design and a whimsical spirit to create jewelry pieces that are resonating in China.
Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
While some department stores around the world have opened up their restaurants and cafés, many prefer not to take the risk. Some others, such as New York-based Saks Fifth Avenue, have gotten more creative to keep their customers happy.
How alcohol legislation is evolving with growth in wines and spirits ecommerce sales
The knock-on effect of the COVID-19 lockdown of retail stores has seen a surge in ecommerce operations across all sectors, including wines and spirits.
Navigating the dystopian future of luxury fashion
Advances in AI and technology and the health requirements of social distancing could threaten to generate an even more grim and dystopian future for luxury brands.