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April 27, 2024
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News briefs

Day’s wrap: Super Bowl, Ferragamo, Land Rover and Cadillac

February 8, 2021

Timothée Chalamet and Winona Ryder in the “Scissorhands Free” campaign. Image credit: Cadillac

 

By Luxury Daily News Service

Luxury Daily’s live news for Feb. 8:

Most luxury brands shy away from Super Bowl
Luxury brands still made their presence known on Super Bowl Sunday, even as most did not run traditional advertisements during the game held on Feb. 7.

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Ferragamo taps emerging artists for collaborative capsule collections
Italian fashion label Salvatore Ferragamo is marking two upcoming holidays with artistic collaborations.

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Land Rover sells millionth Range Rover Sport
British automaker Jaguar Land Rover is celebrating a sales milestone after the Range Rover Sport has reached more than one million worldwide sales.

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Cadillac highlights future EV in cinematic Super Bowl spotlight
U.S. automaker Cadillac has teased its electric ambitions in its Super Bowl campaign featuring the upcoming Lyriq SUV.

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How COVID-19 is changing the stakes for Chinese New Year
For a second straight year, Chinese New Year celebrations are being impacted by the COVID-19 pandemic — which can have implications for the luxury business.

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LATEST HEADLINES
MOST POPULAR
  1. Ferrari forges racing partnership with HP
  2. Double-digit growth streak continues at Hermès
  3. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  4. Prada Group sees first quarter sales rise 16pc
  5. Nobu to open hotel, restaurant in East Cairo
  6. LVMH, CFDA launch Earth Week video series
  7. Sofitel leverages local ties in new campaign film
  8. Gucci makes splash with 'Lido' collection
  9. Saks launches retail media network
  10. 2024: The challenge for luxury amid global and regulatory changes
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