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March 28, 2023
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Marketing

How COVID-19 is changing the stakes for Chinese New Year

February 8, 2021

Louis Vuitton Year of the Ox campaign. Image credit: Louis Vuitton

 

By Sarah Ramirez

For a second straight year, Chinese New Year celebrations are being impacted by the COVID-19 pandemic — which can have implications for the luxury business.

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  1. A luxury brand’s weakness? Getting the human connection right
  2. Men spend more on luxury, but shop the same amount as women: report
  3. Buccellati, Milan-based goldsmith school team up to preserve Italian tradition
  4. Christian Louboutin designs exclusive capsule collection for Neiman Marcus
  5. Valentino brings Barbiecore to city streets with guerrilla marketing effort
  6. Inspirato pick former Twitter exec for CFO post
  7. 84pc of young people prefer luxe vacations over luxury goods: American Express
  8. Genesis prefaces EV release, new campaign highlights power of possibility
  9. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
  10. Balenciaga pulls controversial ad campaign featuring kids amidst uproar
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