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March 1, 2021
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Marketing

How COVID-19 is changing the stakes for Chinese New Year

February 8, 2021

Louis Vuitton Year of the Ox campaign. Image credit: Louis Vuitton

 

By Sarah Ramirez

For a second straight year, Chinese New Year celebrations are being impacted by the COVID-19 pandemic — which can have implications for the luxury business.

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  1. Estée Lauder empowers Black women to discuss inclusive beauty
  2. Lexus is ‘all in’ with its newest sports sedan
  3. Why luxury lingerie is pandemic-proof
  4. Gucci illustrates new makeup looks in beauty campaign
  5. Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
  6. Christian Louboutin being awarded for contributions to fashion artistry
  7. Bleu de Chanel dives deep with new campaign
  8. Louis XIII revamps online offerings to better engage tastemakers
  9. Affluents in China, US, UK and France shift to sustainability in intention to purchase: study
  10. Hodinkee acquires Crown & Caliber in continued expansion
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