Marketing
November 3, 2016
Video still from Marriott's "Two Bellmen"
By Sarah Jones
NEW YORK – Taking branded content beyond traditional advertising or promotional videos provides an opportunity to engage and connect with consumers on a deeper level.
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","iv":"b1deedc733d209d133ac09154dc3e624","s":"974a7c2849356138"}
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