Marketing
November 3, 2016
Video still from Marriott's "Two Bellmen"
By Sarah Jones
NEW YORK – Taking branded content beyond traditional advertising or promotional videos provides an opportunity to engage and connect with consumers on a deeper level.
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","iv":"a973205b7ce626cc83ebf999b8fb6799","s":"c70b0cac24ea69c4"}
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