Marketing
November 3, 2016
Video still from Marriott's "Two Bellmen"
By Sarah Jones
NEW YORK – Taking branded content beyond traditional advertising or promotional videos provides an opportunity to engage and connect with consumers on a deeper level.
{"ct":"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","iv":"f419a3567cec0e18e9c541f11e5ecc17","s":"39acb8645f0d856e"}
Share your thoughts. Click here