Marketing
November 3, 2016
Video still from Marriott's "Two Bellmen"
By Sarah Jones
NEW YORK – Taking branded content beyond traditional advertising or promotional videos provides an opportunity to engage and connect with consumers on a deeper level.
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","iv":"377a67cd92b76daa96cba9900cef9c5c","s":"1e351bf6d2e7567d"}
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