Marketing
November 3, 2016
Video still from Marriott's "Two Bellmen"
By Sarah Jones
NEW YORK – Taking branded content beyond traditional advertising or promotional videos provides an opportunity to engage and connect with consumers on a deeper level.
{"ct":"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","iv":"e0b20ccbb36eeded084d4029255faf57","s":"634735e58bc51a77"}
Share your thoughts. Click here