Marketing
November 3, 2016
Video still from Marriott's "Two Bellmen"
By Sarah Jones
NEW YORK – Taking branded content beyond traditional advertising or promotional videos provides an opportunity to engage and connect with consumers on a deeper level.
{"ct":"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","iv":"8a9b7bf96af0e9665195fbaa94b14597","s":"59e06f5d8fb29f30"}
Share your thoughts. Click here