Marketing
November 3, 2016
Video still from Marriott's "Two Bellmen"
By Sarah Jones
NEW YORK – Taking branded content beyond traditional advertising or promotional videos provides an opportunity to engage and connect with consumers on a deeper level.
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","iv":"f7e242d17d121036eb7a1117c7c3fb3c","s":"8f518558e9446c7b"}
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