Retail
June 21, 2018
Neiman Marcus was one of the highest ranked retailers in Forrester's CX Index. Image credit: Neiman Marcus
By Sarah Jones
NEW YORK – To succeed in today’s competitive retail environment, brands need to be fast, fearless and flexible, according to a Forrester analyst.
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","iv":"a736633b40fe0a6a4d0735cd50ae4d64","s":"b4061fda9bb3fc1c"}
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