Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
{"ct":"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","iv":"e6318b633fbd4b05a9b19387e64abb04","s":"c409687653286aa9"}
Share your thoughts. Click here