Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
{"ct":"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","iv":"8a51c546a944fa853898c2297e1963d5","s":"01c0d012a69b5b58"}
Share your thoughts. Click here