Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
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