Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
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","iv":"0c82f1135cc18e09b99bec0693b3adec","s":"23cfc8ee3e67d06d"}
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