Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
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