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Marketing

Delivering luxury experiences hinges on humanity, authenticity, customization

April 26, 2019

Luxury experience is about the personal touch. Image credit: Ponant

 

By Sarah Jones

As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.

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  1. David Yurman selects finalists for inaugural $50K design grant
  2. Aston Martin loops Breitling in as global watch partner
  3. Ralph Lauren turns to TV to spotlight Olympic fashion
  4. Armani faces $4M fine from Italian Competition Authority
  5. Cartier expands Clash collection
  6. Qatar Airways, Art Basel kick off partnership in Doha
  7. Champagne Telmont earns Regenerative Organic certification
  8. Top 10 luxury branding efforts of Q2
  9. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  10. Emirates updates exterior design for first time in nearly 25 years
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