Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
{"ct":"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","iv":"10447bfeb5b90c40ac233da1c9f76593","s":"aa85426d67345a2a"}
Share your thoughts. Click here