Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
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","iv":"4fb84d831fd459677a9c03e7d56b4f88","s":"9fa949ee844ac3ee"}
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