Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
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","iv":"1704277391103d4067b911a9068097ac","s":"ccbb7a136712b22b"}
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