Marketing
March 4, 2022
Loyalty programs should prove their value to shoppers. Image credit: Neiman Marcus
By Sarah Ramirez
As consumers are increasingly inundated by loyalty programs, brands must work harder to differentiate their offerings.
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mMye\/zRiO4lps3KoJ0YfOkJja45yhx2ClEvQRkWB03KN9SG1gOkF6jjMgBKZn1JLYRcORUA7aebpShDozMLEfBgGutdMFl2itdQSQ0ak1Bfou2XE5X5Phqi3XCl1xFLDM4zD2SdWhS80tNA6DbUs2opgonLCazJumBlvSVpMBilEevBwJ\/X5Rdtj1lToH6ArceEBcaMAPaM3sBKqSdYAnS83F3otAKXToFMEel4KL1xSVKLXx5h1vCPFQxHApwXiIdZDtW\/F27h6CYMj6mfYbCVKtYF\/Y9v1ntB8XNOhRWl\/l5vEuVbHSmHHrnn8MEQDfHxQgJYaSIkoMz8xjXlGDTUOyTW\/d5CrCEnXy0ZRrVzwJTptU\/VjjUQL2wVLkhrzlNdxEJm6UneU0LfKkSREH9JLOtAJySJyhr1QKpQ88oUtOGKTIH\/JnnVpG\/F1d7bus+hjp9JXXqedT\/m7w8LRR\/gBhqQYASgF2LHXJH+krm1ifvPM3+BhhoWRKPrbvZVz8CHEkPcwUsUFLUpPp1Vxlk3whOB+ZAB0Ud8r9FhJDJsb+GJeyn4z3YNCyirw5wWv4elYCGmBG9yGz59wDZCXnyUC01EKFo6MmisrouDuqQFxGkOnMQM4oE5PKU+6wAeWDgDvP2r0OVPQpKSPAlOfgcsEWWzAt2Mem0fmhZxake94NU54agST3DDd\/2FXjspSVXTr19ZdoXFFrGVp5C\/kkr6ZdWFcypXxcssm75\/PT8QuQbj5t\/PeC1yCKbyJb+ketWLsKLrwnzUy724P8UXo5cn88idJVfHURg4JTaBUqjsepN9YYcBiKRqwl+nfqiVMoY+71lzSEmyd080t2V+0ydQBpEppT50QgmhGz2oHITgFvkTr9l+5vXjf0iPDJaThrpzUgFJa2H6doCuCsSSCcqFGbhy2Y2G3EcR\/Nic1iCnP5pKrWCSrOlobfeqjVQeEymEVmoU8ApMyWS5qVbdPwORdUVSO93a8Vhmwo+ZqFueyjgeu8fkipKSspmR4bCmJtE1KNwwUEMVOuBe9U5fWxIGIg+afTJlqiOokc0MBxrHxlroa9ZHVsoZ86hVbuiZgHM7WEdA0kQkbRREByej3+m4LrYMtsGZx\/e939vpeYIqC\/acFbkTIcw4TGcgua+j5eiAVg6GWm1CMbaz6od1RTx\/C812wXYmfNY7vI8rfMcioscgn87LuhXJRz9RiHOpLyy5S0Mf7ZQW0k48f0NFfd0YTkCb+u6f9W5fBaNnjVS4v3wssAUBaBOYXIADpL4\/jBCYOTBOgbfgsCLbJddRyEfK\/yqGZBKXWG\/FWuD3Lso4z9gxbMsMVX0Fml0kqXsfu7W6bbm\/8Veg+BTNUPoxghTkuGzwMhq2xh\/ErS8r9cm91LHQsEjiwP7iS1qEB0e0e4Y4eemctJEOZKMp4QtL01RK2tY0QC3rLrbopQGLiwhnCRYcGXxMqiQ+yZ\/ZRHJ8I9LZxvdP4f7nGaEsAbSmxyGHrHjLFKkDLW\/S8SQcFASSRlFRCsqjAgjufPxx21dyCsT5gsxxvPwg\/WvbU3szu3\/9fNH196BEhd+oaq1ucb27inpkIAOBGt65iKPyiWS4lGfnIhKf\/TSBGDmghNVpBrYTkLPMu1hHYKlOLgiTfSkWW7emdO7Yx0mYx\/h3hpHbZUFHH0hNPODnIcf6atReWr8He\/9mkw\/PX6k1SN2N6Oaek7\/4L02c\/fohDprI0z\/lfxaoKItnV4Gf7opvy+87TD5nlmo3RIEfJW6n9oVUL5qFaTM1e6CLH1tIgnIBz+0LLWES9ZNi\/FtmikvrPQp4wtKM166czahFrRDf2hXTUn2T5KAywwQ8Cq\/PzRzpJQPC5kRoNey2qIasBGa9H8owqzQqvAJY7qOg4iBNfhL3ZlSUvkQ\/zEvqowV6nnqhZyrVHmfgySrs32LRDj98Bf9k8G7iMjjitvg3e6Tbi2QkL6LF1FjNKyxrp82klLdCFYiIznN4Eu++z5Z468rK7cwOBjSV6XSKpEtyse13zzwLZ7XbHsTpY\/4qp\/Tn5Xi8s\/VfjPB21V9MUSdmP4qGTmpD6GVGjmC\/OE3drBcHSGihLgH8qshGVoXCL5FCNIX6\/9FvW6qZAh1A8CbBBO4GmH4Ebxpht3QKaQyrXOkHlUjzqVC425msInsxK2yd06NLJKTpP4DsOaBraglv57TCviOi4M0C+P1y1nW60DZjnDFVwOzKWPtKUXrdEhsomwRKAU3FRnu8hCp9w\/weDDWU+Eh4MCu51KNmvy53czFMlrYZ72C3plMWvdeOZFem5MYDsK+95yogq9v4EmRK\/RYgiO3uPdO4dzcxfWqBUn1TX15XVqJL3uhNmYiLPvj1tDALh1ZDyL3SjKwi9HNvtJtxkil1aS\/Jar5xpQdDok28bFfpEiTnfeeZYrrjL+4YlBhM72MpzSGT71cChlDZqICeG7ceT5JoKHlee3EVea\/Pzfh\/SPsDt7bHGfcoLzsWOIAhV4d5nnOum3c962sQxX36p5PJmo0XfK572CzX+q2kcy6mI2r+TFZtJJQ3gf9eJjMPOh9hAzNIaZz0jJUN2No4w6eFnqYJb\/466imnO1szqagldGs6vfS9JFlJCZj6hFaBRux+ELPUzzjuJNcuYpEXmdJrvoc\/fx6Ckujo1e+W4lzPQhAtKVqGlCLmNn3FMxtLGwIUsL\/akO+tRxokCq33y4S7QVse0U9V4AFuUOhtcTaJ2uO8RS3YzALiGHmCaKLb0tSZVFgSDt8YsDKE6\/wTGyumIH1xkOnpYGTBvLLqKmx2uXchPhqKjNCghXZ4cA8bJ7pkcQejgVjk5tbTMUjInXdd\/fIcUvLY7yF+syM3sKG2yBDsz7jX5pcEFMeHPCQ9dRy33tOB2kDiUO9bWHhmzNFsBh1nl315\/XcYuZsNFem0NXvq7rNyYVRNqhilKgRC3jK6SRkpE8bEtbNhPr5RA8amyDyNlP1pvPyUjO9B1PX\/YL+74XqbKAtrDpZ+eedpyAfkUhypQewx89SGgYM0FfZFMMNBTKJj3AxUTrkDpMo2uJT+E9S6kB6L01Iw9fe1Uyei2NtSYxVTNbKV7FU2F+mEH5p5Ns3gctDrceZ17nugGXcsnUWUNZWtt5RIfUnT8oHbRcj1Jf43OVVFqU","iv":"89a0443fb8a639a7db8eb2f9a1a21acd","s":"afcffeb747f09856"}
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