Marketing
March 4, 2022
Loyalty programs should prove their value to shoppers. Image credit: Neiman Marcus
By Sarah Ramirez
As consumers are increasingly inundated by loyalty programs, brands must work harder to differentiate their offerings.
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","iv":"fb2939c86f20a99bca6e50d3a6194893","s":"184db2babf4f93dc"}
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