Marketing
March 4, 2022
Loyalty programs should prove their value to shoppers. Image credit: Neiman Marcus
By Sarah Ramirez
As consumers are increasingly inundated by loyalty programs, brands must work harder to differentiate their offerings.
{"ct":"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","iv":"23a91d761307ea53ce3504eff024b386","s":"e95f339187f092a8"}
Share your thoughts. Click here