Marketing
March 4, 2022
Loyalty programs should prove their value to shoppers. Image credit: Neiman Marcus
By Sarah Ramirez
As consumers are increasingly inundated by loyalty programs, brands must work harder to differentiate their offerings.
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","iv":"94175633956bbfae9181bed5aed78063","s":"3416d9ffffdcb513"}
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