Marketing
March 4, 2022
Loyalty programs should prove their value to shoppers. Image credit: Neiman Marcus
By Sarah Ramirez
As consumers are increasingly inundated by loyalty programs, brands must work harder to differentiate their offerings.
{"ct":"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","iv":"73fc43413f79407d59e32e59ed489741","s":"e9fccff089d13c92"}
Share your thoughts. Click here