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Retail

Democratization of fashion is changing brands’ marketing strategies

August 23, 2017

Online shopping and fast fashion are a few of the primary drivers of this new wave. Image credit: Fashionbi

 

By Danny Parisi

Luxury fashion has always thrived on a culture of exclusivity, but the modern age has brought about a democratization of the apparel and accessories space that brands are still currently navigating.

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  1. New film from Moncler marks return to Winter Olympics
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  3. St. Regis Estates to premiere in 2027
  4. Dior’s ‘Lady Art’ project turns 10
  5. Hyatt names global lead for luxury brands
  6. Fendi reveals holiday window displays
  7. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  8. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  9. Chopard, Boss, Lancôme front AR experience from Snapchat
  10. Guerlain Spa to launch aboard Orient Express Sailing Yacht
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