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Retail

Democratization of fashion is changing brands’ marketing strategies

August 23, 2017

Online shopping and fast fashion are a few of the primary drivers of this new wave. Image credit: Fashionbi

 

By Danny Parisi

Luxury fashion has always thrived on a culture of exclusivity, but the modern age has brought about a democratization of the apparel and accessories space that brands are still currently navigating.

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Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’
Silversea previews five signature spaces within The Cormorant at 55 South