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Retail

Democratization of fashion is changing brands’ marketing strategies

August 23, 2017

Online shopping and fast fashion are a few of the primary drivers of this new wave. Image credit: Fashionbi

 

By Danny Parisi

Luxury fashion has always thrived on a culture of exclusivity, but the modern age has brought about a democratization of the apparel and accessories space that brands are still currently navigating.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
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  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
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  9. Coty earns ‘A’ score from CDP
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam