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Automotive

True luxury automakers are those unobtainable in the eyes of affluents

August 23, 2017

Lexus is the first brand that consumers think of as a luxury brand. Image credit: Lexus

 

During Ipsos' webinar “Affluents in the Fast Lane," it was revealed that Japanese automaker Lexus is by far the top brand that comes to the mind of affluents in terms of luxury vehicles.

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