Luxury Daily
The authority in luxury news.
March 21, 2025
  1. Louis Vuitton heightens haute horlogerie ambitions with Voutilainen collaboration
  2. Off the Cuff: A Q&A with Mandarin Oriental Hotel Group's Adelina Wong Ettelson
  3. The future of successful luxury brand collaborations
  4. Hugo Boss, Aston Martin showcase capsule at Chinese Grand Prix
  5. Lalique opens five-story flagship in New York
  6. Kering awards sustainable innovations in Tokyo
  7. Cunard refurbishes Queen Elizabeth ahead of inaugural voyages
  8. Regulations, supply chain risks push brands toward next-gen materials: BCG
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Air France raises bar with redesigned first-class cabin debut
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Democratization of fashion is changing brands’ marketing strategies

August 23, 2017

Online shopping and fast fashion are a few of the primary drivers of this new wave. Image credit: Fashionbi

 

By Danny Parisi

Luxury fashion has always thrived on a culture of exclusivity, but the modern age has brought about a democratization of the apparel and accessories space that brands are still currently navigating.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Louis Vuitton heightens haute horlogerie ambitions with Voutilainen collaboration
  2. Off the Cuff: A Q&A with Mandarin Oriental Hotel Group's Adelina Wong Ettelson
  3. The future of successful luxury brand collaborations
  4. Hugo Boss, Aston Martin showcase capsule at Chinese Grand Prix
  5. Lalique opens five-story flagship in New York
  6. Kering awards sustainable innovations in Tokyo
  7. Cunard refurbishes Queen Elizabeth ahead of inaugural voyages
  8. Regulations, supply chain risks push brands toward next-gen materials: BCG
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Air France raises bar with redesigned first-class cabin debut
VIDEOS
More Videos

MORE IN Retail
De Bethune debuts first dedicated US boutique
Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok
Vacheron Constantin revamps Melbourne boutique
Hudson’s Bay to restructure business in Canada as operations continue
Rebag to add two outlet stores to retail network this year
Stanley Korshak acquired by Mitchells



RECENT ARTICLES
De Bethune debuts first dedicated US boutique
Dorchester Collection names next CEO
YSL Beauty expands rewilding project

Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with Mandarin Oriental Hotel Group’s Adelina Wong Ettelson
Hugo Boss, Aston Martin showcase capsule at Chinese Grand Prix