• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Demographic differences should shape automotive ad strategies: report

June 29, 2016

BMW i3 BMW i3

 

Automotive shoppers begin research interested in brand reputations, but make purchase decisions on more practical matters, according to a report from Jumpstart Automotive Group and Ipsos Connect.

To read the entire article, please subscribe or sign in