Retail
August 15, 2017
Department stores need to work harder to combat the Amazon problem. Image credit: Bloomingdale's
By Brielle Jaekel
Hoping to combat problems caused by digital retail giant Amazon, department stores are now looking to paid search to increase visibility, according to L2.
{"ct":"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","iv":"477d45a069b052af3a53b271c138832e","s":"2b0b6d0a1655322e"}
Share your thoughts. Click here