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Retail

Department stores look to adapt to shifting consumer search behavior

August 15, 2017

Department stores need to work harder to combat the Amazon problem. Image credit: Bloomingdale's

 

By Brielle Jaekel

Hoping to combat problems caused by digital retail giant Amazon, department stores are now looking to paid search to increase visibility, according to L2.

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Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’
Silversea previews five signature spaces within The Cormorant at 55 South