• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

DFS Group tells personal stories to spur loyalty program enrollment

August 4, 2016

DFS' "Loyalty Is Everything" campaign DFS' "Loyalty Is Everything" campaign

 

LVMH-owned luxury travel retailer DFS Group is exploring the concept of loyalty with help from influencers and its own employees.

To read the entire article, please subscribe or sign in