Retail
August 4, 2016
DFS' "Loyalty Is Everything" campaign
By Sarah Jones
LVMH-owned luxury travel retailer DFS Group is exploring the concept of loyalty with help from influencers and its own employees.
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","iv":"8fe47eaa01f6a26870e03c0d9d00d3b4","s":"ed1ba9e8dca845ad"}
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