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Aug. 18, 2018
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Retail

DFS Group tells personal stories to spur loyalty program enrollment

August 4, 2016

DFS' "Loyalty Is Everything" campaign DFS' "Loyalty Is Everything" campaign

 

By Sarah Jones

LVMH-owned luxury travel retailer DFS Group is exploring the concept of loyalty with help from influencers and its own employees.

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  1. Luxury brands pick risky celebrity ambassadors
  2. Day's wrap: LVMH, Snapchat, Nordstrom, Saks, Amazon and Threads
  3. Dom Pérignon toasts to creativity in collaborative series
  4. La Mer takes daring approach for mask marketing
  5. Condé Nast Traveller merges US, UK titles for international appeal
  6. Product recommendations drive purchases, long-term engagement in online shoppers
  7. Google's China plans could give brands new window to Chinese customers
  8. Harrods promotes beauty director to oversee accessories and jewelry
  9. Tiffany pushes personalization to add extra meaning to pieces
  10. Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys
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