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Aug. 1, 2021
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Retail

DFS Group tells personal stories to spur loyalty program enrollment

August 4, 2016

DFS' "Loyalty Is Everything" campaign DFS' "Loyalty Is Everything" campaign

 

By Sarah Jones

LVMH-owned luxury travel retailer DFS Group is exploring the concept of loyalty with help from influencers and its own employees.

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  1. Hermès sees robust 77pc growth y-o-y in first half
  2. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  3. Luxury brands join Generation Equality Forum
  4. Introducing Luxury Women to Watch 2021
  5. Audi highlights passion, progress in new film series
  6. Zenith inspires younger consumers with new ambassador effort
  7. Relationship between luxury, gamification is evolving in real-time
  8. Chanel marks century of N°5 with high jewelry tribute
  9. Louis Vuitton, Lauren Santo Domingo bring summer bags to the Hamptons
  10. Burberry, Moncler, Lamborghini, Tapestry and travel restrictions
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