• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

Consumers connect to diamonds on an emotional level

November 14, 2017

A pure white diamond evokes strong emotions in many consumers. Image credit: GIA

 

NEW YORK – Luxury products are often purchased as much for their emotional value as for their practical value, and no product comes with as much emotion as a diamond.

To read the entire article, please subscribe or sign in