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Television

Diane von Furstenberg grows personal brand with TV show launch

October 31, 2014

Promotional image for "House of DVF" Promotional image for "House of DVF"

 

By Sarah Jones

American fashion label Diane von Furstenberg is gearing up for the premiere of its brand-centric television show with a multichannel campaign.

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  1. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  2. Webinar: Off the wall: Trends in color, paint and wallpaper
  3. LVMH, Elle celebrate craftswomen with Prix des Artisanes
  4. How luxury brands can win Gen Z and millennial shoppers
  5. Adam Driver becomes his own hero in Burberry fragrance push
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Prada recruits Jake Gyllenhaal as fragrance frontman
  8. Luxury labels still slacking in transparency efforts
  9. Chanel marks century of N°5 with high jewelry tribute
  10. Relationship between luxury, gamification is evolving in real-time
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