Luxury Daily
The authority in luxury news.
Dec. 8, 2025
  1. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  2. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  3. CFDA bans fur from New York Fashion Week
  4. Aman welcomes warmer weather with ecotourism boost
  5. Dior goes for gold with flashy J'adore campaign
  6. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  7. Versace announces exit of Dario Vitale as creative director
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Chopard, Boss, Lancôme front AR experience from Snapchat
  10. Estée Lauder Cos., Jo Malone launch AI scent advisor
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Different sectors must approach branding, ecommerce differently

October 30, 2015

Vertu Aster Vertu Aster

 

By Forrest Cardamenis

LONDON – Understanding the consumer and how she interacts with a product across different platforms is crucial to providing services worthy of a luxury brand, according to an executive from Vertu at Luxury Interactive Europe 2015 on Oct. 28.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  2. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  3. CFDA bans fur from New York Fashion Week
  4. Aman welcomes warmer weather with ecotourism boost
  5. Dior goes for gold with flashy J'adore campaign
  6. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  7. Versace announces exit of Dario Vitale as creative director
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Chopard, Boss, Lancôme front AR experience from Snapchat
  10. Estée Lauder Cos., Jo Malone launch AI scent advisor
VIDEOS
More Videos

MORE IN Commerce
RH opens Detroit showroom
Versace announces exit of Dario Vitale as creative director
France welcomes first Case Loewe location
St. Regis Estates to premiere in 2027
Hyatt names global lead for luxury brands
Chanel signs rapper, fashion star A$AP Rocky as brand ambassador



RECENT ARTICLES
CFDA bans fur from New York Fashion Week
The Macallan hosts exclusive residency at Rosewood Baha Mar
RH opens Detroit showroom

Alexander McQueen tests new creative signatures in spring/summer 2026 preview
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’