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Commerce

Different sectors must approach branding, ecommerce differently

October 30, 2015

Vertu Aster Vertu Aster

 

By Forrest Cardamenis

LONDON – Understanding the consumer and how she interacts with a product across different platforms is crucial to providing services worthy of a luxury brand, according to an executive from Vertu at Luxury Interactive Europe 2015 on Oct. 28.

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  1. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  2. The new administration eased independent contractor rules. Can luxury brands cheer?
  3. Chanel continues support for women directors with upcoming Tribeca Festival talk
  4. Richemont closes fiscal year with 4pc sales increase
  5. Armani Beauty rolls out retail location in Philippines
  6. Orient Express lends locomotive to 'Mission: Impossible' crew
  7. Follow @LuxuryDaily for the latest in luxury news
  8. Mercedes-AMG unveils collaboration with art collective MSCHF
  9. Air France reinvents beachfront pop-up at Cannes Film Festival
  10. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
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