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Commerce

Different sectors must approach branding, ecommerce differently

October 30, 2015

Vertu Aster Vertu Aster

 

By Forrest Cardamenis

LONDON – Understanding the consumer and how she interacts with a product across different platforms is crucial to providing services worthy of a luxury brand, according to an executive from Vertu at Luxury Interactive Europe 2015 on Oct. 28.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Estée Lauder Cos. confirms merger talks with Puig
  4. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  5. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  6. Natural Diamond Council introduces World Diamond Day
  7. Belmond announces summer debut of rebranded river cruiser, Marguerite
  8. Longchamp, France’s Shapers Club form artisanal connection
  9. The Macallan brings ‘Distil Your World’ series to Paris
  10. Boucheron opens first flagship in China
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