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Commerce

Different sectors must approach branding, ecommerce differently

October 30, 2015

Vertu Aster Vertu Aster

 

By Forrest Cardamenis

LONDON – Understanding the consumer and how she interacts with a product across different platforms is crucial to providing services worthy of a luxury brand, according to an executive from Vertu at Luxury Interactive Europe 2015 on Oct. 28.

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  1. Double-digit growth streak continues at Hermès
  2. How Four Seasons used technology to navigate COVID and elevate travel
  3. Dunhill odes classicism in latest seasonal collection
  4. Personalize luxury brand marketing strategies for lasting loyalty
  5. Annual report from Vestiaire Collective makes business case for circularity
  6. Estée Lauder Cos. creates AI Innovation Lab with Microsoft
  7. Introducing Luxury Women to Watch 2021
  8. Q&A: Annie Hurlbut on how she is evolving Peruvian Connection into a lifestyle brand amidst the pandemic
  9. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  10. Clarifying luxury brand values and positioning for an evolving marketplace
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