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Commerce

Different sectors must approach branding, ecommerce differently

October 30, 2015

Vertu Aster Vertu Aster

 

By Forrest Cardamenis

LONDON – Understanding the consumer and how she interacts with a product across different platforms is crucial to providing services worthy of a luxury brand, according to an executive from Vertu at Luxury Interactive Europe 2015 on Oct. 28.

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  1. Rimowa reopens New York City flagship
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  3. Interparfums, Longchamp announce decade-long deal
  4. Dior explores transformation, touts Victorian-inspired fall/winter 2025 collection
  5. Starboard Luxury unveils dedicated watch retail space on Luminara
  6. Genesis continues silver screen run with ‘Freakier Friday’ sponsorship
  7. Valentino Beauty, Nobu Hotels circle back on summer pop-up
  8. Luxury shakes hands with Indigenous designers
  9. Moët Hennessy trademark infringement case fights against counterfeiting
  10. ‘Portraits of True Brilliance' campaign leads De Beers rebrand
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