Luxury Daily
The authority in luxury news.
Sep. 17, 2024
  1. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  2. Mercedes-Benz casts Bradley Cooper in global electric G-Class campaign
  3. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  4. Mugler to release ‘Inside the Dream’ documentary this month
  5. The Ritz-Carlton makes five-star debut in Morocco
  6. Tag Heuer goes Hollywood with 'The Fall Guy' sponsorship
  7. Chanel's Coco brings intensity to its scent and marketing
  8. Tiffany & Co. encourages pursuits of love, friendship in new campaign
  9. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  10. YSL Beauty adds Bahamas, Colombia to rewilding project scope
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Different sectors must approach branding, ecommerce differently

October 30, 2015

Vertu Aster Vertu Aster

 

By Forrest Cardamenis

LONDON – Understanding the consumer and how she interacts with a product across different platforms is crucial to providing services worthy of a luxury brand, according to an executive from Vertu at Luxury Interactive Europe 2015 on Oct. 28.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  2. Mercedes-Benz casts Bradley Cooper in global electric G-Class campaign
  3. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  4. Mugler to release ‘Inside the Dream’ documentary this month
  5. The Ritz-Carlton makes five-star debut in Morocco
  6. Tag Heuer goes Hollywood with 'The Fall Guy' sponsorship
  7. Chanel's Coco brings intensity to its scent and marketing
  8. Tiffany & Co. encourages pursuits of love, friendship in new campaign
  9. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  10. YSL Beauty adds Bahamas, Colombia to rewilding project scope
VIDEOS
More Videos

MORE IN Commerce
The Ritz-Carlton makes five-star debut in Morocco
Actress Margot Robbie becomes face of Chanel No. 5
Vhernier onboards acting CEO
BMW lowers 2024 outlook amid technical, market pressures
Boucheron makes US debut on Madison Avenue
Google scales virtual try-on tool backed by generative AI



RECENT ARTICLES
Kering to host new exhibitions for European Heritage Days
Mugler to release ‘Inside the Dream’ documentary this month
The Ritz-Carlton makes five-star debut in Morocco

Fenwick tends to taste with new fall campaign
Health, wellness ‘top priority’ for HNWIs in Singapore, Hong Kong: Agility
Tod’s Factory, womenswear designer Rahul Mishra launch capsule