Luxury Daily
The authority in luxury news.
July 7, 2025
  1. TikTok reshaping luxury buying behavior, new research finds
  2. Supporting UNICEF, Louis Vuitton assigns new face to jewelry line
  3. London centers Moncler pre-fall 2025 campaign
  4. Rolex marks 47 years as official Wimbledon timekeeper
  5. Printemps unveils VIP shopping suite at Haussmann flagship
  6. Global Fashion Agenda, Deloitte launch Fashion Impact Toolkit
  7. Louis Vuitton explores China for travel campaign
  8. Luxury Unfiltered: Dior’s new chapter is a masterclass in strategic storytelling
  9. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  10. Miu Miu launches second-round summer reading program
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Different sectors must approach branding, ecommerce differently

October 30, 2015

Vertu Aster Vertu Aster

 

By Forrest Cardamenis

LONDON – Understanding the consumer and how she interacts with a product across different platforms is crucial to providing services worthy of a luxury brand, according to an executive from Vertu at Luxury Interactive Europe 2015 on Oct. 28.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. TikTok reshaping luxury buying behavior, new research finds
  2. Supporting UNICEF, Louis Vuitton assigns new face to jewelry line
  3. London centers Moncler pre-fall 2025 campaign
  4. Rolex marks 47 years as official Wimbledon timekeeper
  5. Printemps unveils VIP shopping suite at Haussmann flagship
  6. Global Fashion Agenda, Deloitte launch Fashion Impact Toolkit
  7. Louis Vuitton explores China for travel campaign
  8. Luxury Unfiltered: Dior’s new chapter is a masterclass in strategic storytelling
  9. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  10. Miu Miu launches second-round summer reading program
VIDEOS
More Videos

MORE IN Commerce
Gucci taps K-pop force Lee Know as ambassador
Bentley opens three showrooms in North America
Vera Wang owner enters new licensing agreement
Anna Wintour to give up title at American Vogue
Genesis named first-ever official vehicle of PGA Tour
Mercedes-Benz bolsters Amazon’s electric delivery fleet



RECENT ARTICLES
Global Fashion Agenda, Deloitte launch Fashion Impact Toolkit
London centers Moncler pre-fall 2025 campaign
Follow @LuxuryDaily for the latest in luxury news

Happy Fourth of July!
TikTok reshaping luxury buying behavior, new research finds
Supporting UNICEF, Louis Vuitton assigns new face to jewelry line