Marketing
December 15, 2021
The contribution from digital advertising to the average tech brand's offline conversations is 15.8 percent vs 3.3 percent for paid social on Facebook. Image credit: Glenn Carstens-Peters
By Katie Tamola
Digital display advertising continues to go a long way in terms of driving brand awareness, according to a new study from Engagement Labs.
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","iv":"b9e9f166f0763eacb13ca0e6c72533a3","s":"d87921e879091970"}
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