Marketing
December 15, 2021
The contribution from digital advertising to the average tech brand's offline conversations is 15.8 percent vs 3.3 percent for paid social on Facebook. Image credit: Glenn Carstens-Peters
By Katie Tamola
Digital display advertising continues to go a long way in terms of driving brand awareness, according to a new study from Engagement Labs.
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","iv":"cf37b97ae6c8419befafda456a98c46a","s":"27f9cf27592f396e"}
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