Marketing
December 15, 2021
The contribution from digital advertising to the average tech brand's offline conversations is 15.8 percent vs 3.3 percent for paid social on Facebook. Image credit: Glenn Carstens-Peters
By Katie Tamola
Digital display advertising continues to go a long way in terms of driving brand awareness, according to a new study from Engagement Labs.
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","iv":"ecfc849fb4d2e096b557e8c8e656a719","s":"457525fb10a6b47e"}
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