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Nov. 28, 2020
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Marketing

Digital advertising spend to reach $168B in 2017: Carat

September 9, 2016

Image courtesy of Bloomingdale's Image courtesy of Bloomingdale's

 

By Staff reports

Digital media is expected to account for 27 percent of total advertising spend in 2016, according to new projections from global media network Carat.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Bleu de Chanel dives deep with new campaign
  3. Audi adds thrill to wish list in new humorous holiday campaign
  4. Day's wrap: LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
  5. Digitization essential for luxury brands to prevent supply chain, overstock issues
  6. Lexus leans into unique celebrations for annual holiday push
  7. Brands must embrace transparency to add credibility to sustainability efforts
  8. Dior unveils first loungewear collection as fashion lovers stay close to home
  9. Chanel celebrates centennial of N°5 with dreamlike film
  10. New creative styles will emerge after lockdowns: Dior’s Kim Jones
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