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Marketing

Digital advertising spend to reach $168B in 2017: Carat

September 9, 2016

Image courtesy of Bloomingdale's Image courtesy of Bloomingdale's

 

By Staff reports

Digital media is expected to account for 27 percent of total advertising spend in 2016, according to new projections from global media network Carat.

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  1. China to take largest global tourism market title by 2032: Accor, McKinsey
  2. Hermès is betting on beauty expansion
  3. Guerlain transports fans to Calabria as limited-edition fragrances front latest campaign
  4. 60pc of consumers cite clarity on natural, lab-grown diamond differences after in-store visit: report
  5. Lamborghini, Stella McCartney, Zegna, GDP and China
  6. Frequent flyers, international buyers expressing interest in investing stateside: Coldwell Banker
  7. Louis Vuitton launches into next era of high watchmaking
  8. Stella McCartney debuts world-first garment made from innovative reflective material
  9. 'Valentino Unboxing' upends retail model with 'phygital' activation
  10. Dolce & Gabbana partners with Bialetti to celebrate Italian coffee
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