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Jewelry

Digital consolidation and storytelling is platinum jewelry’s focus this year

May 26, 2020

Platinum Days of Love wedding bands. Image courtesy of Platinum Guild International Platinum Days of Love wedding bands. Image courtesy of Platinum Guild International

 

By Dianna Dilworth

Digital consolidation, mid-market extinction and branded storytelling will be the main areas of focus for the Platinum Guild International (PGI) this year, as the trade group responds to the ongoing shift in consumer behavior driven by the COVID-19 coronavirus pandemic.

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  1. Media could have more important impact on luxury business: Launchmetrics
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  5. Burberry turns to CGI tech for reality-to-fantasy campaign for TB Summer Monogram collection
  6. Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign
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  8. The pandemic recession demands a digital response
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