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Jewelry

Digital consolidation and storytelling is platinum jewelry’s focus this year

May 26, 2020

Platinum Days of Love wedding bands. Image courtesy of Platinum Guild International Platinum Days of Love wedding bands. Image courtesy of Platinum Guild International

 

By Dianna Dilworth

Digital consolidation, mid-market extinction and branded storytelling will be the main areas of focus for the Platinum Guild International (PGI) this year, as the trade group responds to the ongoing shift in consumer behavior driven by the COVID-19 coronavirus pandemic.

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  1. Burberry transforms customer experiences through digital innovation
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  4. Q&A: Tommy Mallet, founder/creative director of Mallet, on plans to grow his footwear business
  5. Moschino pushes ahead in China with help from Alibaba
  6. Gucci is 2020 Luxury Marketer of the Year
  7. Is China’s debt crisis a ticking time bomb for luxury?
  8. Rolls-Royce unveils interview with violinist as part of 'Inspiring Greatness' series
  9. Beauty shoppers seek concrete action from retailers addressing racial bias
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China, Bentley, Jet Linx, Rolls-Royce and marketing webinar
Q&A: Tommy Mallet, founder/creative director of Mallet, on plans to grow his footwear business