Retail
July 19, 2021
Missoni is among the luxury brands investing in more personalized digital offerings. Image credit: Missoni
By Katie Tamola
Amid the exponential growth of ecommerce resulting from the COVID-19 pandemic, consumers are increasingly valuing digitalization and personal customer experiences.
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","iv":"3681723f11d1d62496e519ddbf6ffc4b","s":"1f949712d6920f07"}
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