Fragrance and personal care
March 15, 2018
Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder
By Danny Parisi
Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.
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","iv":"122291fd8b22426912c439525bf99294","s":"ac92403b24a87f0e"}
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