Fragrance and personal care
March 15, 2018
Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder
By Danny Parisi
Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.
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","iv":"5b0defb546269f7e8c310e5c7d577d07","s":"0cd7347f86d0b2bc"}
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