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Retail

Digital innovations should be core to holiday marketing plans

August 6, 2020

Astound Commerce's latest report advises on how brands should prepare for this holiday season. Image courtesy of Astound Commerce Astound Commerce's latest report advises on how brands should prepare for this holiday season. Image courtesy of Astound Commerce

 

By Dianna Dilworth

Despite the major hit from the pandemic, this year’s holiday shopping season will not be that different from years past – digital will play a central role and bricks-and-mortar retail will likely be stagnant.

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  1. Luxury Women to Watch 2017
  2. Burberry bans exotic skins
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  5. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  6. Dior dives into French Riviera with escapist fragrance
  7. Ennismore picks Bangkok site for first-in-region SLS Residences
  8. WatchBox looks for growth in editorial integration
  9. Chanel unleashes ‘From Dream to Reality’
  10. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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