Retail
August 6, 2020
Astound Commerce's latest report advises on how brands should prepare for this holiday season. Image courtesy of Astound Commerce
By Dianna Dilworth
Despite the major hit from the pandemic, this year’s holiday shopping season will not be that different from years past – digital will play a central role and bricks-and-mortar retail will likely be stagnant.
{"ct":"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","iv":"6063b8e91ccbda2b99a03aa9571e2f98","s":"02a4849cdee8ceef"}
Share your thoughts. Click here