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Retail

Digital innovations should be core to holiday marketing plans

August 6, 2020

Astound Commerce's latest report advises on how brands should prepare for this holiday season. Image courtesy of Astound Commerce Astound Commerce's latest report advises on how brands should prepare for this holiday season. Image courtesy of Astound Commerce

 

By Dianna Dilworth

Despite the major hit from the pandemic, this year’s holiday shopping season will not be that different from years past – digital will play a central role and bricks-and-mortar retail will likely be stagnant.

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