Retail
August 6, 2020
Astound Commerce's latest report advises on how brands should prepare for this holiday season. Image courtesy of Astound Commerce
By Dianna Dilworth
Despite the major hit from the pandemic, this year’s holiday shopping season will not be that different from years past – digital will play a central role and bricks-and-mortar retail will likely be stagnant.
{"ct":"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","iv":"30d549e32bc0c3f6750d411a2c9cf41c","s":"b6bfdb92b0cab1ae"}
Share your thoughts. Click here