Retail
September 14, 2017
Localized content is paramount to running a global company. Image credit: McKinsey
By Danny Parisi
The digital age has afforded brands the unprecedented opportunity for global expansion, but digital immaturity can lead to embarrassing losses as companies struggle to effectively localize content.
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","iv":"d9b24d98423688b0241bfefa35022910","s":"e6b10860e88211bd"}
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