Retail
September 14, 2017
Localized content is paramount to running a global company. Image credit: McKinsey
By Danny Parisi
The digital age has afforded brands the unprecedented opportunity for global expansion, but digital immaturity can lead to embarrassing losses as companies struggle to effectively localize content.
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","iv":"e5425fda6529aa05efd5d2a04ef88bb4","s":"6ba97c09b97c2017"}
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