Retail
September 14, 2017
Localized content is paramount to running a global company. Image credit: McKinsey
By Danny Parisi
The digital age has afforded brands the unprecedented opportunity for global expansion, but digital immaturity can lead to embarrassing losses as companies struggle to effectively localize content.
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","iv":"fa193acc475ad2045656cd6924c9b9cd","s":"0abab8bd3fec0546"}
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